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Posts tagged with Email Marketing Automation

Online shopping

Five email marketing lessons from 40 online purchases

Often when we think about email marketing we’re considering the proactive angle, such is email’s power as a direct marketing tool to drive sales. 

But it’s equally powerful as a reactive channel. How it’s used for those who are buying, or thinking about buying, is a crucial part of the purchase journey. It can be the dividing line between whether customers buy from you again, or buy from you at all.

We recently purchased items from 40 of the top online retailers in the UK and the US, marking their performance for use of email throughout the purchase journey.

Here are a few of the things we learnt.