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New research published by Econsultancy this week examines how companies are managing the type of organisational change which is becoming essential because of fast-evolving digital technology and its effect on customer and employee behaviour.
Welcome to the JUMP blog. If you’ve made it this far we assume you know a little about the JUMP event this October. Perhaps you’ve followed a QR code, been directed here via a vanity search on Google, received a rather exciting bit of post, followed a link on twitter or simply been recommended by a friend. However you found us - we’re glad you’re here.
JUMP is a cross-industry series of research reports and a conference (13 October 2010, London, UK) for senior marketers to explore the new era of marketing created by the integration of online and offline channels, technologies and disciplines.
On Wednesday night Econsultancy hosted its inaugural poker
tournament, called Digital Nuts. It was a great event, if we ignore the
fact that nobody at this end made it onto the final table!
The game was Texas Hold ‘Em, and it turns out that the internet industry knows how to play it. There were five tables, 50 players and a £2,000 prize pool up for grabs.
So after reading through a whopping 400+ entries - the equivalent of about four novels of text - we have decided upon a shortlist for our Innovation Awards.
All entries were judged during the first phase by Econsultancy's internal staff (myself, CEO Ashley Friedlein, Research Director Linus Gregoriadis, and analyst Jake Hird). The next phase of judging will take place over the next week. For this we're inviting our esteemed panel of judges to cast their eyes over the shortlisted entries.
The judges work at firms such as Honda, The Guardian, lastminute.com, Orange, Mindshare, Channel 4, Google, Isobar, PHD Media, Unilever and Poke. On top of that we have various internet ninjas primed for action, including Avinash Kaushik, Jeremiah Owyang, Sidharth Rao and Dr. Dave Chaffey.
There have been some really fantastic things going on in digital in the past year or so, and we believe that the shortlist represents real innovation in our industry. Well done to all who have been shortlisted, and commiserations to the others who just missed out (some by the very tiniest sliver).
We'll announce the winners on 9 December - next Wednesday.
I've been digging around Google Analytics today to make sense of a few trends, and also to see what kind of content has been popular on the blog this year.
I guess it's unsurprising to note that posts on Twitter and social media have been particularly well-received. Lists continue to work as a scannable, does-what-it-says-on-the-tin format, and our how-to and tools-based posts are always popular.
At any rate, I thought I'd aggregate these posts together for your viewing pleasure, and to provide - hopefully - another handy bookmark for you.
Last week we entertained the Traveling Geeks here in London on their week-long mission to share knowledge and ideas.
Our roundtables took place at The Globe theatre where we explored trends, challenges and common issues experienced by internet-focused companies on both sides of the Atlantic.
Much is made of the physical and cultural gulf between Silicon Valley and everywhere else. Even in the US there is a marked difference between those tech companies that inhabit The Valley, and everyone else. So Europe, and specifically London, must be totally alien, right?
On Wednesday, the day the government officially announced a heatwave, Team Econsultancy and friends rocked up at Portsmouth harbour for a day of messing about in boats. It was a lot of fun, obviously...
Sore heads all round today following last night’s celebrations at the AOP Awards.
Econsultancy won in the Specialist Digital Publisher category, beating off strong competition from the likes of Sift Media and PaidContent UK.
Naturally, we’re all delighted...
After our brief stint at Internet World we were delighted to return to the office to discover that we have been shortlisted for three awards, by the AOP and PPA.
Since we launched the new website back in December it has only been possible for Econsultancy staffers to post to our blog, but we've now improved our functionality and can welcome back guest bloggers.
About an hour ago we implemented an experiment to display all tweets featuring the word ‘Econsultancy’ on our homepage, something we've had in mind for a few months.
The ‘widget’ was patched together in-house and simply searches for ‘Econsultancy’ via the excellent Twitter API, then aggregates these tweets into a feed. There are a few improvements we have planned for the code (we've just inserted a timestamp).
We planned on adding the feed to the sidebar in the blog, but decided instead to debut this on our homepage.
Rebecca Lieb recently joined Econsultancy to help spearhead our roll-out in New York (and beyond) to get closer to our existing US subscribers and readers.
Rebecca is a former VP and editor in chief at The ClickZ Network and is a sought-after public speaker and author (look out for her new book on SEO, due for release in the coming weeks). She has also worked for Universal Television and RTL Networks, and has written for the New York Times and Wall Street Journal.
We're delighted to have her onboard. Last week I interviewed Rebecca to throw some more light on her role at Econsultancy, and to find out what makes her tick.