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Posts tagged with Econsultancy

Q&A with The Digitals judging panel: Lucy Dawson of Lloyd's

Entries for The Digitals, our new awards that recognise the best in digital marketing and ecommerce, are currently open

To celebrate their launch and build a better understanding of what it is all about, we've invited several of the esteemed judges for a Q&A.

Lucy Dawson, Digital Content Executive at Lloyd's of London, is the third in the series.

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Q&A with The Digitals judge: Matthew Timms of Santander

Entries for The Digitals, our new awards that recognise the best in digital marketing and ecommerce, are currently open

To celebrate their launch and build a better understanding of what it is all about, we've invited several of the esteemed judges for a Q&A.

Matthew Timms, Director, RBS acquisition at Santander UK, is the second in the series.

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Q&A with The Digitals judge: Nicolas Roope of Poke

Entries for The Digitals, our new awards that recognise the best in digital marketing and ecommerce, are currently open

To celebrate their launch and build a better understanding of what it is all about, we've invited several of the esteemed judges for a Q&A.

Nicolas Roope, Executive Creative Director at Poke, is the first in the series.

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Six tips on preparing for #TheDigitals

As always, we are excited to see and hear about all the creative and stellar work that has been going on in digital marketing and ecommerce.  

On 27 June, Econsultancy and new media age are awarding the best of the best in digital and hosting an unrivalled networking event in London to celebrate. 

To find out if you’re the best of the best, first you'll have to enter The Digitals.

We’ve put together a few pointers to help kick start your entries...

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Tips for journalists and PRs working with Econsultancy

2013 is the year of content marketing, and that means an increase on eye strain and inbox space for the editorial team here.

As Econsultancy's Content Marketing Executive, I schedule and source content from contributors that might align well with our reports, and there are a few things I'd like to highlight as tips for both PRs and journalists working with Econsultancy.

This includes what we do and do not cover on the blog, and pitching best practice outlined below.

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How visible are Econsultancy’s blog posts on social networks?

You’d expect content from a digital marketing blog such as Econsultancy to be heavily shared on social networks. But which networks do most Econsultancy readers use for sharing? And what were the most frequently shared posts in 2011?

We performed an analysis of the social visibility of the Econsultancy blog content on Twitter, Facebook, Linkedin, Google+ and social bookmarking sites StumbleUpon and Delicious by looking at the weekly data that we collate in our social analytics database.

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Revealed: the Econsultancy Innovation Awards 2012 shortlist

Econsultancy’s annual Innovation Awards shines a light on the finest creative thinking across the digital industry. This year more than 450 companies entered the awards, so we’ve been rather busy this past month or so.

After some intense reading we have shortlisted around 150 companies, across 19 categories. There were some very close calls, so commiserations if you didn’t make it through this year. The standard has been higher than ever.

Congratulations to all those who have been shortlisted. We know that innovation is a team game, so if you’ve played a part in any of these projects then you deserve a pat on the back. Or a pub lunch. It’s a Friday, after all.

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Social listening and online reputation monitoring: new report

Today marks the publication of Econsultancy's 2012 Online Reputation and Buzz Monitoring Buyer's Guide, containing profiles of 15 leading vendors and advice for companies trying to choose a tool and to get the most from the technology.

The report follows separate research we published in November which shows that an increasing number of companies are paying for reputation monitoring software.  

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Where do you fit into Econsultancy's membership word cloud?

Word clouds are an oft-used tool to visualise what people are talking about online, but we've decided to create a few of our own to shed some light on the various job roles taken up by our members.

Created using Wordle, this aggregates the job titles of our members from the past three years, equating to over 42,000 marketing professionals from around the world.

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Econsultancy: 100,000 digital marketers can't be wrong

When I joined Econsultancy a little over a year ago, there were around 30 employees spread between our UK and US offices. Since then, the company has doubled in size, and we’re still expanding, with new staff joining our offices in London, New York, Dubai, Singapore, Australia and elsewhere.

Last year the company also celebrated its tenth anniversary, and we welcomed our 100,000th member in July. Nevertheless, it occurred to us that not everybody is familiar with all that we do...

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Next year you will mostly be working on...

Last week we launched a competition where the prize was a pair of tickets for this week’s Future Of Digital Marketing event, one of the highlights of the Econsultancy calendar.

We asked the question: “What will you be focused on in the next year and why?” 

We received dozens of entries and I have compiled a bunch of them here to reveal three common themes. There are some outliers of course, but the following entries broadly reflect our audience’s focus on devices, channel integration and engagement strategies...

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Econsultancy's 'What we're all about' slideshow

In the past couple of months we’ve been running an internal programme to try to discover what makes Econsultancy tick. It’s been rather insightful.

I joined Econsultancy eight years ago (almost to the day), when we – with just two employees - were still very much in startup mode. Since then we’ve hired more than 40 bright people who have helped to create a wonderful company culture. Yet we have never really sat down and defined what we’re all about.

As such we thought it would be a good idea to try to define our brand values. We asked Doug Kessler at Velocity to conduct interviews with Econsultancy’s old-timers, to see if he could find out what we believe and why we do what we do. Thankfully we all seem to be saying similar things.

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