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Posts tagged with Ecommerce

Three customer retention strategies retailers have to consider in 2016

The process of acquiring a consumer and turning them into a customer consists of three main parts: grabbing their attention, selling your product and experience to them, and getting them to return to your store.

Each of these parts have different requirements for success, but retaining the customer might be the most complex.

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postcardshome.co.uk

How do you build an ecommerce retail startup from scratch?

Ecommerce technology is improving all the time, but the retail market also grows more competitive.

What must it be like to start your own ecommerce venture from scratch?

Postcards Home founder, Lucy Coleman, has recently done exactly that. Her business offers homeware and gifts from independent designers around the world; Lucy describes it as 'products that transport us to our favourite places'.

I caught up with her to ask about her journey so far.

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14 fascinating digital marketing stats from the past week

It’s Valentine’s Day on Sunday, and I’ve got the perfect gift idea for you… 

No, it’s not something trashy and predictable like a box of chocolates or a diamond necklace. It’s the Econsultancy digital marketing stats round-up.

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11 intriguing US digital marketing stats from the past week

Welcome to another edition of our regular US digital marketing stats round-up. 

This week we’ll be covering Super Bowl 50 (obviously), mobile, emails, Valentine’s Day and much more. 

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pier

Five examples of peer approval in ecommerce

Social commerce is, to some, an oxymoron.

Why would I want my social networks sullied with special offers and calls to action?

With the 'buy' buttons implemented by Facebook and Twitter apparently having little to no success (why keep customers away from retailer websites?) there has to be a smarter way to use social dynamics in ecommerce.

There is. Retailers are starting to use social for retention, enabling their most valuable customers to gain prestige by featuring on the brand's own website or social network.

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How to lift ecommerce conversion rates when they’ve plateaued

Ecommerce giants like Amazon are becoming stronger, and ecommerce as a whole is experiencing growth at an unprecedented level.

However, there's one statistic that is slightly disconcerting for many retailers. 

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13 unmissable digital marketing stats from the past week

‘Every accomplishment starts with the decision to read the weekly Econsultancy digital marketing stats round-up,’ is probably my favourite quote of all time.

It should be yours, too, if you want to be the next Bill Gates or Mark Zuckerberg. 

This week we’ve got some delightful digital marketing stats for you, from content marketing salaries to the rise of video, to poor ad viewability, shunned smartwatches, Six Nations rugby and much more.

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What motivates influencers? Money, of course

More than 80% of fashion and beauty marketers believe influencers mostly look for financial rewards when collaborating with a brand. 

This is according to a new Fashion & Beauty Monitor report in partnership with Econsultancy, The Rise of Influencers, which explores the role influencers play in the fashion and beauty industry.

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House of Fraser's #Emojinal campaign: massive fail or marketing genius?

We may never be sure what compelled House of Fraser (HoF) to completely abandon its brand identity and tweet a Snapchat-style picture of John Terry wearing a cartoon crown and holding a balloon. 

All we know is that it happened. It’s happening. And, despite what many people feared (or perhaps hoped), it’s not the work of hackers.

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apac

The best APAC digital marketing stats from January 2016

India, Australia and China feature prominently in January 2016's APAC stats roundup.

Mobile payment, online retail growth, martech, ad spend and Netflix are all in the mix.

For more statistical fun, subscribers can download the Econsultancy Internet Statistics Compendium.

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13 delightful digital marketing stats we’ve seen this week

American author H Jackson Brown Jnr once said, ‘The best preparation for tomorrow is doing your best to read the weekly Econsultancy digital marketing stats round-up.’

That is a fact, which means it’s true. 

But let’s not start Googling what Jackson Brown Jnr really said and accusing me of making things up. Just relax and take a look at this fine set of digital marketing stats.

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Nine exciting US digital marketing stats from the past week

Welcome to another instalment of our fortnightly round-up of the best US digital marketing stats we’ve seen. 

This time we’re covering everything from CX to holiday shopping and the increasing number of B2B sales that happen online.

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