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Posts tagged with Ecommerce

Q&A: Andy Harding on House of Fraser's redesign

House of Fraser launched a redesigned version of its site earlier this week, with a focus on catering for touch screen users. 

I've been asking Executive Director for MultiChannel at House of Fraser Andy Harding about the thinking behind the relaunch...

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vente-privee logo

vente-privee: the French pure play you should know about

If you’re not familiar with vente-privee, it’s a French pure play selling famous brands at 50% off retail price. And it does it on a big scale.

The company had €1.5bn turnover in 2013, an increase of 18% year on year.

120,000 parcels are shipped every day by vente-privee to eight EU countries and also to the US. It’s the number one fashion brand in France and the fourth biggest brand in all French B2C distribution.

I listened to Seb Bellone, Head of European Transport and Distribution at vente-privee, who gave me these stats at MetaPack’s Delivery Conference this week.

I thought I’d lay the stats out for you, so you can get an idea of the scale that vente-privee works on and how they deal with delivery.

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Tmall marketplace, China

10 advantages of selling on Ozon, Tmall and Allegro

There are many brands who have not considered selling on marketplaces like eBay and Amazon, let alone Ozon, Tmall and Allegro. 

But it’s an opportunity only the foolish would dismiss out of hand. For many brands it can bring in another big chunk of revenue if done well and a customised page on eBay for example, doesn’t necessarily devalue a brand’s image. 

BMW is one example of a company that successfully dipped its toe and then plunged into marketplaces. In fact, BMW used eBay before it had any of its own ecommerce functionality.

I attended the MetaPack Delivery Conference this week and heard from Al Gerrie of We Are Pentagon about the advantages of selling on marketplaces and what brands should look out for.

He also gave some detail on emerging marketplaces in growth areas such as Russia and China.

So what is there to know?

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Is digital currency the future of money?

Bitcoin, mobile payments and the future of money

Money is changing, with a range of innovative new technologies looking to disrupt the established financial structures.

Chief among these are the crypto-currencies such as Bitcoin.  

But what are they, where did they come from, and are they really a threat to the traditional monetary system?

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House of Fraser redesigns its site for touch screen devices

With more than half of its traffic coming from mobile, House of Fraser has today launched a redesigned version of its site with the emphasis on the user experience for touch screen devices. 

This marks a change in strategy for the company: designing for the mobile customer now comes before desktop or laptop. 

As part of this redesign, House of Fraser has also reducing the load time of its pages, acknowledging the importance of speed to mobile users.

I've been looking at the various sections of the new site...  

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Avoiding ecommerce deployment disaster: 10 areas to watch

Replatforming and deploying major updates are some of the most stressful moments for an ecommerce team.  

These moments are vital for staying ahead of the competition, for introducing innovative new features or responding to user testing, but they’re also the point at which things can go most wrong

Too often when you or your agency throw the hypothetical switch you end up with a site that’s got serious bugs or, even worse, no site at all.  

What can you do to ensure that the deployment of your new platform, or of important revisions to your existing one, run seamlessly and effectively?

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deliveries sign

Online retailers offering more delivery options: stats

In 2013, 83% of retailers gave customers a choice of home delivery options, though less than half (47%) of retailers offered three or more services.

Micros has released its 2014 Multichannel Retail Delivery Report, in which 239 retail websites were tested for their delivery flexibility, customer service and delivery performance.

Here we’ll be taking a specific look at the range of delivery options available from retail websites and how they compare year-on-year.

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pendleton dr martens boot

Is Dr Martens’ no in-store return policy bad for business?

Ordering online from Dr Martens is enjoyable. There are lots of shoes and boots that I want in my life, such as the Pendleton pictured here.

But Dr Martens doesn’t accept in-store returns.

This is something that, with the advent of multichannel retail, consumers have come to expect. I wonder how this is affecting buyers and business? 

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PayPal logo

Alternative payments used for 43% of online transactions: report

Alternative payments only account for a small proportion of ecommerce transactions in the US and UK, however methods such as e-wallets, direct debits and cash on delivery continue to show strong growth in other regions.

Therefore it’s a feature that businesses can't ignore, particularly at a time when many e-tailers are seeking to expand into international markets.

A new report from WorldPay highlights the way in which the use of alternative payments (AP) differs across global markets, with PayPal shown to be the most popular AP method globally, though Chinese companies Alipay and Tenpay are also popular and growing at a faster rate.

It’s estimated that alternative payments accounted for 43% of all online transactions in 2012, a figure that is predicted to rise to 59% by 2017 (though predictions should always be treated with some scepticism).

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responsive design

11 easy responsive themes for ecommerce and small business

Responsive design isn't just for the giants of ecommerce, your start-up business can also grab an off-the-shelf model for a reasonable price, or even for free.

Following on from David Moth's article 10 simple responsive Wordpress themes for small businesses and blogs I thought I would take a look at some of the best available templates for ecommerce sites.

If you run a small business, or are looking to make the leap from Etsy or eBay into your own domain, you could do a lot worse then looking at one of the following templates.

As a caveat, I haven't used any of these in their proper working forms, I've just played around with the demo versions, checking for customisability and whether the sites really do offer true responsiveness.

It would be worth doing your own investigation on each one before committing to buy. If you click on the images below, you will be taken through to the demo versions where you can check out the product, look at the custom options and of course the price of the product yourself.

Templates are available from many different vendors and the bulk of these are from independent designers, but first I'll take a look at the best designs available from Shopify.

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Will Google have to start a marketplace?

With searchers choosing Amazon over Google for product searches and eBay resurgent, will Google have to launch its own marketplace to keep up?

Online retailers are a major source of advertising revenue for Google but shoppers are increasingly turning to Amazon as their shopping first port of call.  

In 2010 24% of shoppers began researching on Google verses 18% on Amazon, however in 2012 this had almost completely reversed with 30% on Amazon and only 13% on Google.

Google is clearly aiming to be the destination for product searches with the launch of Product Listing Ads (PLA). However, some industry experts are wondering whether to win in this space Google will need to go beyond simply advertising products and launch a fully-fledged marketplace.  

Here’s why...

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sports direct logo

Sports Direct: check out those calls to action!

Sports Direct is brilliant. Ok, it had some problems last year as its reputation took a blow thanks to the retailer’s use of zero hour contracts, but on the sales front, it’s flying along.

New stores are opening, other sports retailers are being battered into submission and 2,000 staff members are to receive a cool £100k bonus after profits climbed by 40% to £200m last year.

With 12 languages and 10 currency options, the Sports Direct website should continue to aid the company's growing profits.

The website has been praised in many quarters. It’s certainly easy to use and strongly conveys the brand’s identity.

Visiting the site I was struck by just how good its calls to action are, and how easy it is to get around (unlike their stores). I thought I’d round up a few of the best bits.

Enjoy them in all their enormous garish glory. I think they’re part of a growing lust for simplicity that is driving web design forward.

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