Posts tagged with Ecommerce

comScore: Flash buying sites are making people spend more money online

Group buying sites are growing like weeds in the digital commerce space. Every day it seems there's a new one offering discounts to expensive restaurants or a new approach to the flash sale. That's because the category is bringing in revenue hand over fist.

Just yesterday, I wrote about how these sites are using gaming tactics to separate shoppers from their money. And today comScore released some numbers that help explain the growing popularity of these sites. In addition to the great revenue they bring in, they're actually getting people to spend considerably more money online.

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TCDisrupt: The future of commerce lies in gaming

At TechCrunch Disrupt on Wednesday, The Future of the Market Is Social panel was stocked with executives from new media commerce companies that have seen impressive growth in the past few years. Rather than trading on low prices, companies like Gilt Groupe, Etsy and OMGPOP work to develop other sales advantages. And they all emphasized the role of community in their sales efforts. But going forward, they agreed that retailers will be relying on another trick to sell goods: game theory.

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E-commerce strategy: that's not your business!

What do you sell? I mean really, what is it that you actually sell? Why do people visit your website, or even buy your product? What do you offer that compels them to do this?

In a world of substitutes and alternates, we have to learn to better understand what drives our customers. Understand this and you understand how to make your site more effective.

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Four ways to help your Helpdesk (and your users too!)

If you’ve read the Selfridges Site Review, you’ll know that during testing, I came across a quite a severe bug. This bug displayed a confusing error message at the checkout when I was trying to place my order, but also charged my card at the same time. What fun.

Inspired by this, I've written about four simple & easy to implement ways to reduce onsite errors, whilst making your Helpdesk staff's job a bit easier.

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Double-digit growth for online retail in US & W. Europe

Double-digit growth over the next five years? We'll take it, particularly in the wake of a grueling recession.

This according to Forrester, which is predicting that by 2014 US online retail will grow at a 10 percent compound annual growth rate  to reach nearly $249 billion. Correspondingly, the major Western European nations will grow at an 11 percent CAGR, hitting €114 billion in five years' time.

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Selfridges: site review

Selfridges.com HomepageOn Monday, after a year of industry rumours and hushed gossip, luxury retailer Selfridges launched their full commerce offering, having previously only sold sundries such as hampers online.

As someone who spends an inordinate amount of time looking at pretty bags, I couldn't but help get stuck in with a site review.

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Case Study: J.Crew shows what print catalogs can add to the online shopping experience

Impressive advances in e-commerce websites — and consumer web proficiency — have changed the business of online shopping. But while retailers may have started to downplay the importance of catalogs a few years ago, there is still plenty of insight to be gained from those print products.

In fact, according to Coy Clement, who runs catalog and multichannel direct marketing consultancy clementDirect, online shoppers who read retail catalogs are often better at using e-tail websites than those that get there through search engines. A look at one of his client's website's — J.Crew — shows how retailers can take those lessons to heart.

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Gomez: That slow website of yours isn't just annoying. It's sending business elsewhere.

Online retailers have made a lot of progress in the past year, increasing conversions, sales and customer satisfaction rates in the 2009 holiday season. But that doesn't mean that consumers are happy with the online shoping experience. According to a survey from performance monitoring company Gomez, 1/3 of consumers had a poor online shopping experience during the 2009 holiday shopping season.

More problematic for retailers is the fact that consumers couldn't care less about the increased pressures that retailers are under during these times. Of those surveyed, 88% of consumers who have a bad experience on a website during peak hours may never come back.

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Retailers are stepping up their digital efforts in 2010

Retail has been hard business in this recession, but over the 2009 holiday season, there were many winners, and those companies that learned how to listen and serve their customers online reached well deserved sales figures.

Traditional retailers have worked hard to compete with online brands on price and consumer satisfaction. And while they may not have reached their goals just yet, they are getting closer. According to a new survey from RIS and IHL Group, many retailers are focusing on improving their cross-channel capabilities in 2010. And if there's a lesson from 2009, it's that those retailers that don't keep up in digital will fall behind in sales goals overall.

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Domino's increases sales: With better tasting pizza or better delivery?

Domino's may be focusing on better tasting pizza in the states, but in the U.K the chain increased sales last year the way it always has: by making it easy to get pizza.

Acknowledging a weakness in their "core product" of pizza, Domino's has spent the last few months revamping its recipes and relaunching its pizza brand stateside. But it looks like a cold front in the U.K., some key brand partnerships and revamped digital efforst are to thank for the company's sales boost across the pond in 2009.

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comScore: U.S. online holiday spend hits $29.1 billion in 2009.

The retail market is still recovering from the recession, but online there are more than glimmers of hope. Mostly because successful retailers are investing in the space, focusing on making consumers happier and bringing in higher earnings. According to comScore, retail ecommerce hit $29.1 billion this holiday season. That's up 4% since last year. Also important is the fact that consumers are happier with their experiences shopping online — and are likely to spend even more money in the space next year. 

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Case study: Mattel's ecommerce launch gets a boost from interactive video

The internet has forever changed the business of retail. And while many successful companies have historically let other people sell their products, online it's much easier to get to consumers directly. But opening an etail site in 2009 is tricky business. That's the problem Mattel Inc. ran into when the toy maker decided to start selling products to customers this year.

How did they fix that? Video. Video. Video.

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