Posts tagged with Ecommerce

ecommerce

The seven stages of smart ecommerce marketing

As Toys ‘R’ Us files for bankruptcy protection in the US and Canada, we’re again reminded of the brutal (and overcrowded) market retailers today operate in. The 69-year-old toyshop cited “unrelenting competition from ecommerce and big box retailers” as just one of the reasons for its insolvency. 

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shop the look

Image recognition in ecommerce: Visual search, product tagging and content curation

There are clear use cases for machine learning-powered image recognition in ecommerce – namely visual search, product tagging and content curation.

Fashwell is a company that provides such technology, so I asked a few questions of CEO and co-founder Matthias Dantone.

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ecom logos

Choosing a hosted ecommerce platform: A guide to the alternatives to Magento 2

By now, most Magento 1 merchants out there will be aware of the platform’s upcoming end-of-life. Many may even already be in the process of undergoing a replatform to Magento 2.

But for those yet to take the leap, is it worth taking a step back and assessing the alternatives and considering a hosted ecommerce platform? 

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How Polish fashion retailer Reserved is targeting UK shoppers

Polish retailer Reserved has just arrived in London, opening its first-ever UK store in Oxford Street.

Touted as a cross between H&M and Primark, the retail brand already has over 450 stores across 20 countries. But will Reserved appeal to UK consumers? More to the point – will it satisfy their cravings for an increasingly digital and social shopping experience?

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edited

How machine learning can set fashion ecommerce strategy & product assortment

Machine learning is having a big impact on fashion retail.

We recently caught up with senior data scientist Joe Berry at retail tech company Edited and asked him about trends in this area, as well as how the Edited product uses machine learning to help set retail strategy.

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peugeot

With Peugeot now selling cars online, how is retail influencing automotive?

There was a time around 2006 when a slow news day might have seen stories about outrageous eBay purchases, such as Roman Abramovich and his $85m online purchase of a 'Gigayacht'.

The thought of such big numbers and such large items exchanging hands over the internet was astonishing to some people who did not yet trust the internet enough to buy a washing machine online, let alone a super yacht.

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A day in the life of... CTO at Adimo, an add-to-basket digital marketing company

Adimo, according to its website, gives FMCG shoppers a one-click way to buy from any form of marketing.

We caught up with co-founder and CTO Colin Brown, for this week's 'day in the life' feature. Before we start, remember you can look for new opportunities yourself on the Econsultancy jobs board, or test your skills with our Modern Marketer quiz.

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How do we find a solution to the great shopping-cart abandonment problem?

When diving into the research to determine the size of the shopping cart bailout issue, most studies deliver a single percentage incorporating all three devices.

This is not enough to tell the true story of how bad the issue is.

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lovethesales.com

This online retailer uses AI for product categorisation – here's how

Whilst the use of machine learning in marketing seems to be skyrocketing, there’s a dearth of coverage in the media that tries to get to the bottom of this technology in terms a layman can understand.

I am irrefutably a layman, and have written a little on the topic of AI for Econsultancy, often specifically about ecommerce. You can read some of my previous articles here:

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balenciaga product listings

Luxury ecommerce review: Is Balenciaga's 'normcore' website more than a gimmick?

In March 2017 Balenciaga launched a new website which is pretty remarkable as far as web design goes.

You can see the homepage in the screenshot below. The rest of the website has the same utilitarian aesthetic and frankly looks as if the brand decided that the agency wireframes looked just fine as they were.

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Screenshot from Mumsnet.com

Seven steps to plan & manage your affiliate marketing campaigns

Wow. With affiliate marketing I can get more than 12x return for every cent I pay a publisher? Now that’s what I call ROI. Show me where I sign. 

Stop. Breathe. If you just rush off and join any old affiliate network without due preparation chances are you’re going to be disappointed.

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24 Sèvres: Will it disrupt the luxury ecommerce market?

The luxury ecommerce market is a hard nut to crack.

How do you recreate online the exclusive and highly personal nature of luxury shopping?

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