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Posts tagged with Ecommerce

A review of Style.com: Condé Nast's new ecommerce site

Conde Nast’s new ecommerce business, Style.com, launched in the UK at the beginning of this month.

Formerly a fashion news and editorial website for Vogue, it has now morphed into a shiny new luxury shopping destination. 

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10 devastating digital marketing stats we've seen this week

The stats this week are devastating (in a good way).

Tons of goodness about ecommerce KPIs, 'marketing moments', financial services, good old TV, and more.

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How can we meet the needs of the multi-device consumer?

It’s no secret that the UK has become a smartphone society, with over 80% of UK adults now owning a device.

Along with the growth of wearables and tablets, this means that consumers have access to a wide array of gadgets to get online wherever and whenever they want.

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crayola

23 clever uses for colour in ecommerce UX

Colour plays an important part in web design and ecommerce.

From little UX quirks and best practice, to stylish branding and aesthetics, I've rounded up 23 uses for colour in ecommerce.

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ramadhan searches

The best APAC digital marketing stats from June 2016

The month of June brought a wide variety of studies and reports into marketing and ecommerce in APAC.

Topics include media habits during Ramadhan, B2B sales tactics across APAC, video ad duration vs. popularity, Indian app security, proximity payments in China, and internet addiction in Singapore.

When you're finished reading, subscribers should check out the Econsultancy Internet Statistics Compendium for more insight.

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10 ecommerce UX treats on the new Oasis website

The new Oasis ecommerce website has lots of novel features that are worth noticing.

Luckily, I've compiled them here for all UX enthusiasts to enjoy.

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the entertainer

How The Entertainer uses personalised, dynamic email content

The Entertainer, the UK’s largest high street toy retailer with 120 stores, replatformed a year ago, choosing a new email and personalisation platform for its ecommerce business.

With an increased ability to test and learn, the retailer has increased email revenue by 300% since the change. 

Rob Wood, Head of Online, explains that these gains are all about creative and segmentation.

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asos checkout

Eight ecommerce checkout design features that make ASOS great

ASOS uses a combination of best practice design, quirky copywriting and micro UX to create a simple and fun checkout experience.

Here, I pick out eight features that make the ASOS checkout great.

(p.s. if you have created a great user experience recently, you've got until June 17th to enter the Masters of Marketing Awards)

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mega menu

Mega-menu design trends in ecommerce: 2014 vs 2016

Mega-menus are a mainstay of desktop ecommerce.

Five years ago, we published a post dissecting 26 of these menus, back when they were relatively novel.

In 2014, we revisited the topic, seeing that full-width menus with a greater number of products and featured images were en vogue.

So, what of 2016? Let's have a look.

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12 examples of persuasive mobile UX from ecommerce app Wish

Wish is a well-funded mobile commerce platform in Europe and North America.

As it is aimed at the deal-mad shopper, it makes a great case study for persuasion in mobile ecommerce.

Let's take a look at some elements of the user experience (which isn't one for the faint-hearted).

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10 fine digital marketing stats from this week

This week's juicy digital marketing stats include the least engaging brands in the US, excitement about VR, Amazon profits, returns policies, and (altogether now) "much more".

As usual, it would be remiss of me not to plug Econsultancy's Internet Statistics Compendium, too.

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15 startling digital marketing statistics from this week

It's a bumper stats roundup this week.

If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck.

As ever, this post is simply the entrée - head to our Internet Statistics Compendium for a proper meal.

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