Posts tagged with E Bay

Mobile in 2014: eBay, Net-A-Porter and more give us their predictions

2013 was another fascinating year in mobile as many brands finally reached the point where smartphones and tablets now account for a majority of their site traffic.

This meant that businesses could no longer ignore the need to cater for mobile users, leading to a noticeable trend towards using responsive design as well as the launch of a number of excellent commerce apps.

The use of mobile technology in-store also became more prominent alongside a stronger focus on mobile search, location-based marketing and other related services such as click-and-collect.

So to round up some of the biggest developments in mobile from 2013 and look forward to what we can expect to see in the next 12 months, I spoke to mobile experts from eBay, Net-A-Porter, Schuh and Somo...


10 interesting digital marketing statistics we saw this week

Here are some of the most interesting digital marketing statistics we saw last week.

Statistics include Christmas shopping, eBay's referral traffic, mobile marketing, content marketing and how millennials use social.

For more digital marketing stats, check out our Internet Statistics Compendium.

ebay logo

Referral traffic from eBay to Argos up 28% thanks to click-and-collect

Referral traffic from eBay to Argos increased by almost a third between October and November, thanks in part to a new click-and-collect partnership between the two retailers.

In September eBay signed a deal that enabled its customers to collect purchases from Argos’ UK stores, giving the online retailer a permanent foothold on the high street.

Argos currently achieves around 25% of its overall traffic from referrals, of which eBay now accounts for 11%. This equated to more than 600,000 visits in November. 


10 interesting digital marketing statistics we've seen this week

Once again, here are some of the most interesting digital marketing statistics we've seen this week.

Statistics include Pinterest, eBay, mobile, social customer service, Amazon and a bumper stack of data from Cyber Monday.

For more digital marketing stats, check out our Internet Statistics Compendium.


eBay partners with Argos to launch new 'Click and Collect' service

Ebay has launched 'Click and Collect' for UK merchants, who will be able to use their own collection services or utilise the click and collect points at Argos stores.

This is to be followed in 2014 by eBay Now, a pilot one-hour delivery service beginning in London.

Amazon lockers and Amazon Collect+ stores are also springing up, as well as many supermarkets allowing timed locker collection of online orders, so it seems the click and collect invasion is gathering pace.


The trillion dollar ecommerce pie: are you getting your slice?

First the $1 trillion part: According to a recent report from eMarketer, ecommerce topped the trillion-dollar mark for the first time in 2012.

This was not a one-time fluke, or even something unexpected, on the contrary, this number is expected to rise: The National Retail Federation and both reported that eRetail spending grew by 15% over 2012. 

ComScore recently reported that ecommerce represented 10% of all discretionary dollars spent in 2012 and that web sales for 2013 are expected to increase from 9 to 12%

How can you get your slice? Truly, a trillion dollar question. We have prepared some tips that can help you on your way to having your pie and eating it as well.


Is eBay wrong about the value of paid search?

This week, eBay released a study into the effectiveness of paid search ads which concludes that, for the auction giant at least, 'the efficacy of SEM is limited at best'. 

It's an interesting study, and well worth a read, but the report's conclusion applicable to brands in general, is it just less effective for eBay, or is there something wrong with the brand's PPC strategies

I asked a number of experts about the report, and whether they agree with its conclusions....


eBay: we expect to take over $20bn through mobile in 2013

‘Market leader’ is a banned phrase at Econsultancy and for good reason, but unfortunately it’s also one of the only ways I can think of describing eBay when it comes to mobile.

The company expected to make $10bn in mobile revenues in 2012 and recent figures showed that its app has been downloaded by a whopping 43% of Android users.

Ebay has also held several high profile demonstrations of mobile shopping in London and been a prominent campaigner for improved 4G access in Europe.

I caught up with eBay's senior director for mobile commerce Olivier Ropars to see what the company has planned for 2013...


11 reasons why eBay's mobile apps are so popular

Stats published by Nielsen earlier this week showed that eBay’s mobile app has been downloaded by a whopping 43% of Android smartphone users.

It’s the only shopping app in the top 10 most popular Android apps, and with that kind of reach it’s no wonder that eBay and PayPal each expected to take more than $10bn in mobile revenues in 2012.

I’ve previously blogged 12 reasons behind Amazon’s mobile success, so thought it would be interesting to turn the spotlight on eBay’s smartphone app.

Though eBay also has dedicated fashion and motors apps, for the purposes of this article I’m only going to look at its main shopping app...


Five trends from CES that marketers need to know

The electronics industry just wrapped another CES, where the latest innovations in televisions, wearable tech, and mobile computing were out in full force.

What can digital marketers infer about the future media landscape from the hardware giants and new startup entrants in consumer hardware manufacturing?

Here are five trends and thoughts on why they are worth following.


eBay brings Christmas presents directly to your door with eBay now

eBay has been testing a new mobile app called eBay Now that allows shoppers to order from local stores and have their packages delivered to their door in as little as an hour.

Through this new app, shoppers in San Francisco and New York City (Manhattan up to 125th street and select parts of Brooklyn) can purchase items from more than 200 participating stores, including Macy’s, Home Depot, Target, Toys R Us, RadioShack, Walgreens, and Office Depot.


eBay showcases mobile and social commerce with London pop-up shop

On what many predict will be the busiest online shopping weekend of the year, eBay has opened a pop-up shop in London’s Covent Garden to promote itself as a destination for Christmas shopping.

The shop doesn’t have any products on show, but instead uses QR codes and augmented reality to links shoppers to product pages on eBay.

The idea is partly to give inspiration for Christmas gifts, but also to showcase eBay’s broad range of mobile apps.

Ebay expects a third of Christmas purchases to be made through mobile this year, though the percentage is predicted to be even higher than that for fashion and homewares.

We’ve previously reported that the online retailer expects its m-commerce sales to exceed $10bn in 2012, a figure that was revised up from an initial estimate of $8bn.