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Woolworths’ brand value soars, while the Australian gap between consumers and local retailers remains an issue
Woolworths has been named the top retail brand in Australia for the second year running, beating out supermarket competitor Coles by almost a billion dollars.
Interbrand’s 2013 Best Retail Brands report, which ranks the top retail brands around the world by value, placed Woolworths brand value at $4.57 billion, an increase of 9% on the year prior.
The global edition of our Internet Statistics Compendium saw a bumper update this month, collecting some of the most interesting freely accessible data published about all things digital – including social media, mobile and ecommerce.
One area which I think is particularly deserving of our analytical curiosity is multichannel commerce, and PwC’s recent report on the subject is excellent reading at a time when shopping across offline and online internationally is still a relatively mysterious beast.
How many times have you been into a physical retail store wanting to purchase a product, but needed a question answered first?
As soon as you begin looking for help, you find an employee who provides a response giving you the confidence to purchase. This is usually a great experience.
But, what about the same scenario, only this time there are no employees around to help?
Content is a common cause of headaches on ecommerce websites.
Hundreds and thousands of individual products, all with their own URL, all lacking any form of unique content to help them stand out both to users and search engines: this is an all too common occurrence in ecommerce.
I'm going to show you five simple ways to work with content to help it stand out, both on-page and in the search results.
The ecommerce landscape in Australia is becoming increasingly complex and although consumer spend continues to grow via online channels, retailers and marketers are seeing various positive and negative elements emerging in the marketplace.
Right now, for example, you can buy a $25 Amex gift card for $15 by Tweeting #BuyAmexGiftCard25. Then you check your Twitter mentions until you receive one from @AmexSync containing a confirmation hashtag.
Tweet this hashtag within 15 minutes to complete the purchase. They’ll now ship the item to your billing address free.
It’s just my opinion, but Amex needs to look up the definition of “seamless”.
Website owners hate abandoned shopping carts, inactive customers and decreasing conversion rates, but all too often opportunities are left unexploited to reduce these by delivering personalised, targeted event driven email marketing.
Email marketing also provides opportunities to build relationships, trust and boost customer loyalty which will also positively affect the bottom line.
In the following article, I’ll look into five key points that can help you to generate more revenue and take your ecommerce activities to a higher level using email marketing.
According to many industry experts, Australian retailers need to start incorporating new technologies into their stores this year in order to better engage consumers.
The use of technology in stores has grown significantly over the past few years, and it doesn’t appear to be slowing down. QR codes on shopfronts, iPads in restaurants and businesses, mobile wallets, interactive advertising walls - the list goes on.
Online sales in Australia reached a record high in the year to November 2012, with Australian consumers spending some $12.6bn online.
November proved to be the peak month for internet sales, with online retail surging by 15% and the National Australia Bank Online Sales Index rising to 241 points, up 32 points from October.
The promise of a new year has resulted in a lot of speculation about what the state of retail will look like over the next twelve months.
Mobile has continually been hailed as the top trend to watch, along with an increase in the number of Aussie retailers heading online and a focus on using data more intelligently to personalise communications and customer experiences.
But this is from within the boundaries of the industry itself... What are the thoughts and opinions of consumers?
The number of consumers using mobile devices to make purchases this holiday season has skyrocketed, setting December up to be the most digitally connected Christmas that Australia has ever seen.
According to PayPal Australia, 22% of Aussies have used mobile devices to make a purchase so far this Christmas and it is estimated that $5.6 billion worth of purchases will be made on mobile phones by the end of 2012.
This is considerably higher than the $155 million spent in 2010, showing that mobile shopping is quickly growing in popularity.
In our new Ecommerce Platforms Buyer’s Guide, one of the highlighted trends was the continued growth of the ecommerce market in the United Kingdom.
This has been the driving factor for increased spend on the technology and services that facilitate online and multichannel commerce.