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Posts tagged with Doctor Who

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Doctor Who: The making of a global brand [Stats]

Over the last two years, BBC Worldwide has been turning Doctor Who from (simply) a gigantic British show into a truly global icon.

Julia Kenyon, Acting Chief Brands Officer, BBC Worldwide, spoke at the Festival of Marketing about how this was achieved and included some staggering stats about the brand’s performance at ComicCon 2015, its 2014 world tour and the 2013 50th anniversary.

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10 Tumblr accounts to inspire your own social media strategy

Since Yahoo bought Tumblr in 2013 there's been an amount of controversy, or at least change.

Declining web traffic (perhaps explained by increased app usage), advertising, the advent or popularisation of other social networks and websites (Snapchat, BuzzFeed etc.).

Despite all this, I still find Tumblr to be a really interesting platform for its simplicity of design. Brand and publisher websites often follow in the footsteps of social network design, think Pinterest as well as Tumblr.

Aside from design, the idea of earned content, blogs on separate domains, microsites, all these things have allowed brands to subtly develop or experiment with a friendlier perhaps even quirky tone. To that end, I've rounded up some inspiring Tumblrs that I feel can inform brands of various tactics for success on social media.

See what you think.

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Seven of our favourite social campaigns from August 2014

It's approaching the end of August so it's time to round up some of the more interesting social campaigns we've seen this month.

This time it includes Doctor Who, Nordstrom, Volkswagen, Comparethemarket, Dr Pepper and Acura.

For more of the same check out our campaign round ups from June and July.

Enjoy!

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Doctor Who starring you! The BBC launches awesome new Facebook app

The BBC has launched a new Facebook app, allowing you to play the next Doctor Who, inserting your name and mugshot into the opening credits.

HTML5 video technology is used and accounts for the very slick results.

The app is fronted on the main Facebook page and ties in to the fiftieth anniversary of the Doctor and the celebratory episode airing on November 23.

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