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Posts tagged with Digital

Raising the bar: Econsultancy's graduating class of 2011 builds on last year's success

Econsultancy's qualifications team is chuffed to bits to hear the news that this year's MSc in Digital Marketing Communications graduates not only achieved their qualifications, but aced them.

Out of the five candidates, three were awarded merits, whilst Daniel Tomlinson (Trutex) and Lucy von Weber (South West Wales Tourism Partnership) achieved the MSc's first distinctions. The university described all this year's dissertations as outstanding and we're inclined to agree!

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Q&A: Samih Toukan, CEO of Jabbar Internet Group

Samih Toukan is Chairman and CEO at Jabbar Internet Group, the leading group of internet sites and web properties in the Middle East and North Africa.

In 2000, along with Hussam Khoury, Samih founded the Arab Internet services company, Maktoob as the world's first Arabic / English email service provider.

Following the subsequent acquisition of Maktoob by Yahoo, Samih founded Jabbar Internet Group, an integrated group of online companies and websites. The group’s assets extend from e-commerce sites to online games, to advertising products & search services. 

I caught up with Samih to find out a little more about the companies within the Jabbar Internet Group, and the future of digital marketing in the Middle East...


The subjective web and digital marketing

The subjective web is the web we create for ourselves through customisation and personalisation. But is it all good news for marketers?


10 presentations to help you become a digital planning genius

What makes a good online media planner?

Planning an online PR campaign doesn’t necessarily require the same skills as a paid search one, or developing a social media strategy may not need the same proficiencies as that of an email one. 


Economy boosts television, hurts digital: report

Television has been called many things, and in the past several years, one of those things is 'dead'. But when it comes to advertising, television is still alive and kicking, and according to a new survey from media management software vendor STRATA, it's television advertising, not digital advertising, that will benefit most from economic recovery.

Of the major advertising firms polled as part of STRATA's 4th Quarter Agency Survey, the greatest percentage (44%) said that their clients were focused most on television, a 24% rise over the previous quarter. Digital trailed significantly, with 21.1% reporting the internet to be their clients' medium of choice.


Where should 'digital' sit within the business?

An on-going dilemma for companies striving to harness technology to help improve performance across a range of business functions is the question of “where digital should sit” within their organisational structure. 


Thinking digital: how has the internet revolutionised business?

Last week, Econsultancy published a new report in association with digital consultancy Blue LatitudeThe Impact of Digital Beyond Sales and Marketing: How Digital is Transforming Organisations. The report examines the impact of digital across the business and, consequently, how companies are managing organisational change as a result of changing trends in technology and customer behaviour. 

It is absolutely crucial for all business functions to understand this rapidly evolving environment, and with that in mind, this post summarises and explores the impact of digital channels across a range of business functions. 


How digital is transforming organisations

New research published by Econsultancy this week examines how companies are managing the type of organisational change which is becoming essential because of fast-evolving digital technology and its effect on customer and employee behaviour. 


Starbucks adds free digital content to its coffee offerings

Most coffee shops look down on customers using a purchased cup of coffee as an excuse to take up a table and surf the internet all day. But Starbucks will soon be encouraging it.

The coffee chain recently started offering free WiFi in its shops. And soon that will come complete with Starbucks specific programming. Rather than compete with McDonald's on the coffee front, it looks like Starbucks is hoping that its tech partnerships will help bring customers through the front door.


Top of the class: Econsultancy's first MSc graduates receive their awards

After three years of intensive study, Econsultancy’s first graduates received their MSc awards this week, making them the first in the world to gain a postgraduate degree in Digital Marketing Communications.



Unilever doubles down on digital, tries to get ahead of the consumer

As a general trend, brands have been allocating more and more money to digital advertising. Every year, budgets generally grow as brands become more and more comfortable with the internet and what it can offer.

But one brand, Unilever, isn't afraid to grow more quickly than most. According to AdAge, the company is doubling its investment in digital this year and isn't concerned about "getting ahead of consumers." In fact, that's precisely what it wants to do. As the company's CMO, Keith Weed, sees it, the consumer goods company's investment in digital is necessary for long-term growth.


A Million-Dollar Marketing Challenge that's too good to be true

MDC Partners, the holding company that owns ad agencies like Crispin Porter & Bogusky and Kirshenbaum Bond Senecal & Partners, is about to launch a “Million-Dollar Challenge.” One (or more) lucky marketer will win $1 million and the chance to run his or her own agency.

Winning a million dollars to start your own digital marketing agency may sound like a great deal, but as with any offer that sounds too good to be true, this one comes with a catch.