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After three years of intensive study, Econsultancy’s first graduates received their MSc awards this week, making them the first in the world to gain a postgraduate degree in Digital Marketing Communications.
As a general trend, brands have been allocating more and more money to digital advertising. Every year, budgets generally grow as brands become more and more comfortable with the internet and what it can offer.
But one brand, Unilever, isn't afraid to grow more quickly than most. According to AdAge, the company is doubling its investment in digital this year and isn't concerned about "getting ahead of consumers." In fact, that's precisely what it wants to do. As the company's CMO, Keith Weed, sees it, the consumer goods company's investment in digital is necessary for long-term growth.
MDC Partners, the holding company that owns ad agencies like Crispin Porter & Bogusky and Kirshenbaum Bond Senecal & Partners, is about to launch a “Million-Dollar Challenge.” One (or more) lucky marketer will win $1 million and the chance to run his or her own agency.
Winning a million dollars to start your own digital marketing agency may sound like a great deal, but as with any offer that sounds too good to be true, this one comes with a catch.
With many high-profile cases of behavioural targeting going awry, too many digital advertisers are seeing behavioural targeting as the be all and end all of their campaigns.
Econsultancy’s Digital Cream event in London last week was a great place to announce our plans for a new piece of research about the impact of digital on a range of business functions including marketing, customer service and product development.
Online retailers have made a lot of progress in the past year, increasing conversions, sales and customer satisfaction rates in the 2009 holiday season. But that doesn't mean that consumers are happy with the online shoping experience. According to a survey from performance monitoring company Gomez, 1/3 of consumers had a poor online shopping experience during the 2009 holiday shopping season.
More problematic for retailers is the fact that consumers couldn't care less about the increased pressures that retailers are under during these times. Of those surveyed, 88% of consumers who have a bad experience on a website during peak hours may never come back.
The Marketing Budgets 2010 Report, which looks at measurement of digital and offline marketing channels - and allocation of budgets - is now live.
The survey-based research, carried out in association with digital marketing provider ExactTarget, has found that companies will increase their digital budgets by an average of 17% in 2010.
Furthermore, digital will account for 24% of total marketing budget this year.
Retail has been hard business in this recession, but over the 2009 holiday season, there were many winners, and those companies that learned how to listen and serve their customers online reached well deserved sales figures.
Traditional retailers have worked hard to compete with online brands on price and consumer satisfaction. And while they may not have reached their goals just yet, they are getting closer. According to a new survey from RIS and IHL Group, many retailers are focusing on improving their cross-channel capabilities in 2010. And if there's a lesson from 2009, it's that those retailers that don't keep up in digital will fall behind in sales goals overall.
Late night talk show hosts are taking sides at NBC. The network announced this week that it will be moving Jay Leno's show back to 11:30P. That could have major repercussions for the rest of their lineup. And put Conan O'Brien in a weird position, with his Tonight Show technically starting tomorrow, at 12:05A.
Conan decided today that he's not going to accomodate Leno. He released a response to the internet today announcing his refusal to bend to NBC's will. Within minutes, Conan fans and supporters took to the internet to express outrage over how he is being treated. Which means that NBC may have mistakenly stepped into a (at least temporary) solution to its ratings dilemmas — angry digital consumers tuning into Conan's show.
Despite advances in online shopping, there are still some things people like to buy in person. And no matter how advanced ecommerce gets, the tactile act of shopping in stores will continue to entice many consumers.
That's why Intel is partnering with Microsoft to help deliver and improve digital in-store advertisements. But consumers may not be excited to see what the new technology will know about them.
The ongoing economic crisis has done much to change the futures and perceptions of many industries. The advertising sector is one that many prognosticators have deemed forever changed. Ad dollars lost over the last two years are not ever coming back, they say. But a new study has found a widespread optimism has returned to advertising, with many executives expecting dollars and budgets to increase in the coming months.
According to Advertiser Perceptions Inc., optimism among ad executives is the highest it's been in two years, and ad spending plans are trending upward for most major media. If those plans come to fruition, advertisers will have a lot to be thankful for as November and 2009 come to an end.
The number of degrees that focus on Digital Marketing is growing, but inflexibility, academic bureaucracy, and a lack of engagement with industry is undermining their value for employers.