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Posts tagged with Digital

The benefits and challenges of remote teams

Remote working is becoming an industry standard, especially among digital workers. However, many organisations are afraid of this departure from traditional working practices and are unsure how to manage it effectively.

Not too long ago Marissa Mayer CEO and President of Yahoo! surprised the digital community by ending Yahoo’s long running policy of remote working. 

This caused much controversy as remote working has become standard practice among many digital workers.

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Digital transformation: why losing control is the future

Last week I was lucky enough to attend our Digital Transformation: Innovation and Agility Breakfast Briefing, chewing the fat (and some very tasty sausages) with various digital leaders about the actual business implications of digital transformation

The conversation threw a fascinating light on the organisational challenges businesses are facing. While familiar concerns about technology were mentioned, the group was far more focussed on the day-to-day reality of implementation, looking at people and processes.

Here I’ve collated some of the major points. 

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The secret to productive, happy and creative digital workers

With the explosion of the digital economy, the best digital professionals are much in demand and expensive.

How then do you retain good staff and ensure you get the best return on investment?

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10 great examples of responsive design from around the world

Responsive design as a standard feature on a website is growing quickly.

There is no longer much of a debate over whether brands need a mobile site, as consumer demand dictates that sites need to be optimised for small screens.

The choice now is between a dedicated mobile site, an app, or responsive design. 

So to show how responsive design can be applied in practice, here are 10 examples from around the world...

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Three inspiring B2B marketing case studies

We get lots of request for examples of good B2B marketing, so here's a trio for you and all your family. 

For this post, I've been taking a look back at our shortlisted B2B entries from The Digitals awards, which were handed out last month.

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Festival of Marketing

Marketing your event: if you build it, will they come?

How does Econsultancy get people to come to its events? With the Festival of Marketing set to be an intense, fun, insightful....erm..fest, here's some of the stuff we've done to market events and to make them successful on the day.

I should add, there's a ton of stuff I've missed off, here (not least, effectively segmenting your audience), as I've concentrated on creative.

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McDonalds digital marketing

10 brilliant digital marketing campaigns from McDonald's

As the largest restaurant chain in the world, McDonald's is no stranger to the effects that digital has had on consumers.

Those who are responsible for using digital to drive people towards those magical Golden Arches have thought of some clever digital marketing campaigns over the past couple of years. These campaigns not only drive footfall to stores, but also help to increase brand loyalty and engagement.

In an age where customers are deserting offline shopping, campaigns that blend the physical and the digital offer an opportunity to connect with digitally-savvy consumers.

We've put together ten examples from across the world where this brand has succeeded. Read below for more...

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What are the opportunities and challenges for agencies in 2013?

Last week Econsultancy published its Top 100 Digital Agencies Report, detailing the who's who of those in the digital marketing industry.

While many of the names are similar, the emergence of new players indicates that the market is still undergoing continuous disruption as consumer behaviour changes and agencies race to keep ahead of technological change.

To explore some of these issues, we asked Sitecore CEO Michael Seifert for his opinion on the opportunities and challenges for agencies in the coming year. His answers are below...

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Are companies merging the digital and physical customer experience?

Digital technology, and particularly the growth of mobile provides many opportunities for brands to integrate the physical world with digital.

This could be providing information about offline locations, opening hours, optimising for mobile search, or offering reserve and collect services. 

According to our Reducing Customer Struggle 2013 report, produced in association with IBM Tealeaf, just under two thirds of respondents are including information on offline locations, contact details and opening hours on their websites.

I've been looking at the stats, as well as some examples of how brands are doing this... 

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Top 100 Digital Agencies Report

Top 100 UK agencies fee income reaches £1.18bn

Research from both Econsultancy and other sources consistently shows that marketing spend on digital in the UK continues to grow, particularly as marketing becomes more strategically important. 

With companies looking to provide the best experiences for their customers and fend off the competition, agencies have been pivotal in driving continuing success in this sector.

The Top 100 Digital Agencies Report, sponsored by Sitecore, ranks agencies according to fee income from their UK digital activities. The total fee income reported by the top 100 agencies this year is £1.18bn, up 23% from the £962m that these agencies earned last year.

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Report: Loyalty programs don't always breed loyalty in Australia

Australian consumers buy more from retailers with loyalty programs, and are more likely to choose a brand with a loyalty program, but this doesn’t mean they will be more loyal, according to a new report. 

The For love or money? 2013 consumer study into Australian loyalty programs report, commissioned by strategic marketing company Directivity and digital agency Citrus, surveyed over 1,000 consumers in February 2013 to see how Australians feel towards loyalty programs. 

And, the findings highlighted that while loyalty programs definitely influence buyer behaviour, they don’t always equal customer loyalty. 

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Magazines move Australian readers online

Magazine readership in Australia may be falling, but magazines still have a powerful presence online if the #MagsMoveMe initiative is anything to go by.

On the 1st May, Bauer Media Australia, Pacific Magazines and News Life Media launched a social media campaign to encourage readers to share how magazines had moved and inspired them over the years.

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