{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Digital Transformation

Digital transformation heats up in FSI as leaders compete for future

Financial services and insurance (FSI) is in a state of flux, concerned with digital threats; new economy competitors and how to appeal to younger consumers with traditional products. 

To keep pace, Econsultancy has launched several pieces of research, including two studies in partnership with Adobe. Today we’re launching Digital Transformation in Financial Services, a look at how the industry is changing, based on a survey of over 400 executives in financial services sectors.

0 comments
ge

How GE is using co-creation as part of its digital transformation

GE is a fascinating company. For those that don't know, it was originally the Edison General Electric Company.

And though it may be a venerable old company, it's famously an innovative one. That innovation extends from products to marketing and GE's ongoing digital transformation.

1 comment
living business

Culture and digital transformation: How to build a 'living business'

What is the purpose of a business? The funny-because-it's-true joke in the HBO comedy Silicon Valley was that every startup professed to want to 'change the world'.

In reality, the purpose of a business is a bit more prosaic - 'business thinker' Peter Drucker defines it thus: 'to create a customer'.

0 comments

Your 2017 marketing plan should be defined by change and transformation

Welcome to 2017, the year where rapid change defines marketing.  

Are your people ready to embrace real change and build on current momentum? If so, you will see a real digital transformation this year - all the better for the company, your teams and your customers.

2 comments
marketing ops

What exactly is marketing ops?

What is marketing ops?

In Ashley Friedlein's recent 2017 digital trends essay, he identifies marketing transformation as a hot topic.

Ashley says that this could include the (re)integration of digital marketing, the introduction of a CCO (chief customer officer), bringing teams back in house, assessing supplier relationships, zero-based budgeting and marketing ops.

0 comments
ibm

10 inspiring examples of design-led brands

Brands that employ design thinking are perhaps easier to spot than they used to be.

That's because we interact with many fast-growing digital businesses primarily through our screens.

So, for a service like Deliveroo (which delivers somebody else's product), aside from meeting the delivery person at the door, we know the brand purely as an app experience (and from noting the colourful riders in the street).

1 comment

Three ways to avoid being disrupted in an age of innovation

Last week I attended Wired 2016, along with other assorted academics, scientists and all sorts of curious minds in between.

This two-day affair is designed to encourage attendees to abandon their comfort zones, discover the world’s most disruptive minds and organisations and examine future technology.

2 comments

Embracing digital transformation in the Pharma and Healthcare sectors

Digital technology has increased the pace of change in consumer and patient expectations, but most pharma and healthcare organisations haven’t moved quickly in response.

Consumers are taking control over their own healthcare and driving change, preferring a more convenient way to get medical services and access information.

0 comments
logos retail

Six iconic retailers and their digital transformation journeys

How is retail being changed by digital?

What better way to find out than by looking at six icons of retail, three from the US (Macy's, Walmart, Walgreens) and three from the UK (John Lewis, Marks & Spencer, and Boots).

Here are their digital transformation journeys, as they fight to compete with online and agile competitors.

0 comments
funnel measurement

The Sales & Marketing departments: Why & how they should merge

Sales and marketing are converging in many businesses. But why and how?

Econsultancy's latest Digital Transformation Best Practice Guide answers exactly those questions.

Here are some of the key insights.

0 comments
words

This is how you explain to HR what 'digital' means

Words often take on more than their original meaning, and 'digital' in business now stands for something much more than technology.

Yes, that is a bit bizarre and it annoys many who already had beef with business-speak anyway.

0 comments

Adidas creates B2B content to help with recruitment

Adidas' GamePlan A is one of the quirkier corporate websites out there.

It's a mixture of motivational interviews with sports stars and a smattering of slightly cod-philosophical editorial that one could imagine a spornosexual nodding his head at.

But it's an interesting site because it shows that content marketing is still trusted, and could be a force in increasingly competitive recruitment.

0 comments