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Being from San Francisco, I’ve always had a soft spot for the underdog small business or high street boutique, and coming from a social media background, I love to stay on top of new ways social can help this market segment.
But can Pinterest still even be considered niche?
Here's a round up if some of the most interesting digital marketing stats we've seen this week.
Stats include mobile commerce in Europe, consumer sharing of data, email subject lines, and Facebook ad revenues.
For more digital stats, see our comprehensive Internet Statistics Compendium.
Last month I revealed stats from Elance that showed how the demand for online digital marketing freelancers has soared and so, this time round, I thought I’d look at how this has become a global trend with more and more companies looking to source freelancers from across Europe and further afield.
On Elance, the US is the largest user of human cloud outsourcing, but Europeans have really embraced this way of hiring digital marketing expertise in the last year.
In the early days of e-commerce people assumed that consumers wouldn't want to buy clothes online.
Along with big ticket items like beds and furniture it was thought that customers wanted to be able to go into a store and see the products first hand.
That assumption, while understandable, has proven to be totally incorrect and online fashion retailers are flourishing - but it is still a difficult business model to get right.
Boohoo.com has achieved success by selling affordable women's fashion while also providing customers with style and fashion content.
I sat down with COO Chris Bale at the E-commerce Futures Conference to find out what digital marketing tactics Boohoo uses to promote the brand and set itself apart from the competition...
Hiring online freelancers for marketing roles and projects is a trend that has experienced significant growth over the last year.
We’ve seen a 106% increase in digital marketing jobs posted on Elance for the 12 months leading up to March 2012. And, the increase from UK businesses was even greater (124%).
There has also been a 215% increase in marketing jobs completed and a 188% increase in client spend.
In the first of a series of monthly posts, I'll look at more trends in digital marketing jobs...
One question that we often get asked is 'how can we develop world class digital capability?' It often comes after companies have tried traditional methods that, when done in isolation, are doomed to failure.
A common tactic tried by many is to hire ‘digital gurus’ to come and magically fix their problems. They are then frequently isolated and over stretched so they often move on after six months due to frustration and a lack of understanding of their role.
Or, in today's job market where digital skills are at a premium, they simply get a better package elsewhere.
On the flip side, some companies invest in training for their ‘traditional marketers’ without considering that there are organizational elements of the business that need to change as well.
Add to this a market that constantly evolves and the resistance to change most people have and you have a heady concoction of failure.
We have just launched our Digital Market Landscape Report for Brazil, a new smart pack providing insight into trends across online and mobile in this unique and fast expanding market.
Here are some useful stats on social media and e-commerce, as well as internet and mobile pentration in Brazil, taken from the new report.
One of the key areas covered in our B2B Digital Marketing Trends Briefing is that of content marketing.
Built on the views and experiences of B2B marketers who attended Digital Cream London in March this year, one point that was recognised by all was the importance of effective content when looking to become visible on the web.
In our recently published B2B Digital Marketing Trends Briefing, we covered the highlights from 10 roundtables exclusively for B2B digital marketers.
Two related tables were on lead scoring and nurturing (moderated by Bob Apollo) and marketing automation (moderated by Jay Kerr).
The insights from both tables revealed that many B2B marketers did not know where to start with these disciplines, despite recognising their potential benefits.
The 2010 US Census reported over 50 million Hispanics living in the US, accounting for 15.2 million of the total US population growth.
With the explosive growth of the US Hispanic population, it is baffling to see that many businesses are still not marketing directly to this segment. This may be due to a lack of understanding about the audience and why marketing to them directly makes sense. Also, there is the question of where to find them and how to reach them.
On 15th March 2012, Econsultancy held the largest ever Digital Cream event at the Emirates Stadium in London, where senior client-side digital marketers came together in order to share best practice and learn from their peers.
This year's event included separate tables for B2B marketers, who often face different challenges when compared to their B2C counterparts.
The feedback and commentary from both delegates and moderators has been used to create our B2B Digital Marketing Trends Briefing, which provides an insight into the challenges faced by digital B2B marketers.
In our recently published Digital Marketing and E-commerce Guide For Students and Graduates, we received advice from leaders at six companies that recruit graduates. From their feedback on how students and graduates can prepare themselves for the job market, one point came up time and time again – students and graduates who demonstrate initiative and have work experience stand way out above the others.