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Game mechanics are the building blocks of a successful gamification strategy.
These elements make the experience engaging and fun for the consumer. Points, badges and leaderboards are the go-to mechanics marketers often use to make their programs more engaging, but the mechanics marketers can tap go beyond PBLs (as they’re called among game designers).
Candy Crush, the social game that is more popular than every other game on Facebook, uses a long list of mechanics to create motivating and addictive experience for the user.
And there are a number of lessons marketers can learn from the torrid success of Candy Crush.
With Google+ celebrating its third anniversary in June this year, I have noticed a surge in brands getting busy and shifting their marketing attention toward this network.
1.15bn users are only the beginning of many possibilities that Google+ has to offer, especially if Google is planning something big this year.
But have they tapped all the potential in waking up its sleeping community?
With Valentine’s Day quickly approaching many of you will be gearing up to send as many heartfelt emails to your subscribers as possible, encouraging them to treat their special someone.
Unfortunately many of those emails won’t hit the mark and you could see your unsubscribes and spam complaints increasing with every soppy campaign you send.
Three out of five businesses plan to increase their overall marketing budgets this year, which is more than at any other time since the height of the economic crisis.
This increase is largely driven by digital channels, with 71% of companies planning to increase the amount they invest in digital marketing. In comparison only a fifth of companies (20%) are planning to increase traditional budgets over the next year.
The findings come from the new Econsultancy/Responsys Marketing Budgets Report 2014, which is based on a survey of more than 600 client-side marketers and agency respondents within Econsultancy’s community.
Some 60% of client-side respondents say their companies are increasing their overall marketing budgets for 2014, compared to 54% last year and 47% in 2010.
Marketers spend one day a month researching digital marketing trends, according to our new State of Search Marketing Report 2013.
Search engine optimisation is the most popular subject, with 45% of our respondents spending more than two days a month reading up on SEO.
Digital marketing is an ever-changing landscape and it’s vital that time should be set aside for marketers to keep on top of the latest techniques and tools.
Our State of Search Marketing Report 2013 in association with SEMPO reveals that across four areas of digital marketing – search engine optimisation, marketing analytics, paid search marketing and social media marketing – marketers were spending at least one day a month on each, researching and learning about the latest trends.
With the release of the 2014 Econsultancy Online Video Best Practice Guide, we thought some condensed tips from the report might prove to be useful to any of you that are interested in online video.
Each of these tips has been very carefully selected from both the report author and industry experts.
To begin as I very much like to start my blogs, I will give you some relevant statistics so that you will realise how prevalent online video is in today’s market.
One of the interesting things about being a digital marketer that specialises in a certain niche is that you get to understand your niche from many different angles.
Over the past 12 months I’ve talked to hundreds of music companies; understanding what works, what doesn’t, and where they think their corner of the industry is going.
Here’s my summary of what I think will matter when it comes to digital marketing in the music industry in 2014.
As always, there was lots of comment-worthy developments in the world of digital marketing this year.
Here's my summation of 2013 in quotes, from changes at Google, to acquisitions and mergers, and developments across social networks.
Got other quotes worthy of inclusion? Do leave them in the comments section below.
As I'm making my way in the big bad digital marketing industry in the UK, I'm going to give a big shout-out to my home country in the form of this blog post.
The Irish nation is typically a very chatty and social culture in its own right, so I would like to investigate how social the Irish are online.
Having recently moved to the UK, my greater knowledge base of digital marketing lies within the Emerald Isle. I do believe though, that small as Ireland is, it doesn’t mean that socially savvy countries cannot learn from others, especially the digital hub of Europe.
So I’ll write this post with facts and figures and in true Irish fashion, sure we will see how we get on.
This week we’ve got some really juicy stats from Tesco, John Lewis’ Bear and Hare, Facebook and other more prosaic but useful numbers on mobile and retail.
Get stuck in and please send through any interesting titbits that may be worthy of inclusion next week.
For more internet marketing statistics, check out Econsultancy's Internet Statistics Compendium.
This week's stats roundup is all about shopping, including conversion optimisation, mobile-friendly web design, showrooming and eBay.
There's also room for some beefy stats on Facebook and Twitter (after Twitter's IPO) and some interesting detail on web standards and ad complexity.
Feed your brain with this week's rare and juicy stats - watch that white shirt! And for more digital marketing stats, check out our Internet Statistics Compendium.
Since we started to work on mapping influence patterns, I have been wondering if we could find easy recognizable patterns in influence maps. If so, we could probably predict influence patterns and the secret of ROI optimisation would be eventually revealed to CMOs !!! Stimulating thought.
The recent history of science showed that behind apparently unpredictable phenomena, patterns could in fact be identified.
Further, similar patterns could be applied to domains as diverse as weather forecasting, traffic modelling or the evolution of populations: this is chaos theory.
So, could chaos theory explain patterns of influence on social media and resolve one of the biggest social media marketing enigmas for brands?