Posts tagged with Digital Marketing

50 quotes from the Future of Digital Marketing #FODM15

We celebrated our 10th annual Future of Digital Marketing event yesterday.

For those who attended, there was a wealth of future-gazing speculation and information on the trends that will shake up the marketing industry in the next couple of years, delivered by many of today’s most inspiring digital pioneers.

For those who didn’t attend… here are some of the very best soundbites, quotes and tweets from the day.

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10 predictions from the Future of Digital Marketing that came true

Our annual Future of Digital Marketing (FODM) event is celebrating its 10-year anniversary on 11 June 2015.

You can take part in the proceedings by joining us and 300 other senior digital professionals for the one day conference, where you can be inspired by a variety of digital pioneers and learn about the trends shaking up our industry, and how we can harness them to change the way we do business.    

Tickets do sell out, so act fast.

In the meantime, let’s take a look back at 10 years of digital marketing prognostication and highlight 10 of the trends that either came true or are well on their way to being realised.

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Maintaining outdated marketing silos will lead to a skills gap

With more data, devices and channels to navigate than ever before, the role of a digital marketer has become increasingly complicated.

Yet people haven’t been put off and interest in digital marketing jobs continues to skyrocket.

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Econsultancy's colossal digital marketing jargon-buster

We have a simple goal here at Econsultancy, to make the digital world a better place. 

We do this is by helping every visitor, client and delegate sort through the clutter of digital marketing, and our role here on the blog however is to help on a more day-to-day basis.

We aim to provide useful tips, guidance and best practice advice in a manner that we hope is as jargon-free as possible, to make digital marketing easy to understand for everyone at any level. 

Which is why I'm very proud to present Econsultancy's Colossal Jargon-Buster, a handy A-Z guide to the most useful and common terms that you'll come across in the digital marketing world. 

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Online marketplace

Why global retailers are taking a multichannel approach

Costco and Zara are two of the latest Western brands to open online stores in China via Alibaba’s Tmall marketplace.

They’re hoping to follow the success of companies such as Apple, Burberry and Marks & Spencer which have used this route to reach millions of consumers. 

With ecommerce growing fast around the world, more British and American companies are shifting their focus overseas. And often marketplaces and other sales channels are the key to reaching a global audience.

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Three key trends from our new Digital Marketing in the Telecom Sector report

Digital marketing is a strategic priority for the telecom sector, with an average of 46% of total marketing budgets being assigned to digital.

This statistic comes from our brand new Digital Marketing in the Telecom Sector report, produced by Econsultancy in partnership with Adobe.

The report explores how companies operating in the telecom sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.

The insight is based on a global survey of more than 200 telecom executives based mainly in North America and EMEA (Europe, Middle East and Africa) and inside the downloadable report you’ll discover data around key business priorities in telecom, where companies are focusing digital marketing and technology, opportunities and budget plans for the next 12 months and obstacles to integrated marketing.

In the meantime, here’s a summary of three key trends identified in the report:

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Co-written by Stephen Gresty and Minter Dial

Why digital marketing and salespeople urgently need to get together

Both the sales and marketing functions have been significantly impacted by the arrival of the connected customer plus a new set of digital tools, devices and platforms.

Brand marketers and sales teams need to adopt to the new world order or risk serious business consequences. At its core, the change required is one of mindset. There is no prescribed path, so brands need to experiment and teams need to be in a constant learning mode.

Whenever one tries something new, failure is a very real risk. Yet, it’s not because we might fail that we should not act.

These days, there is a plethora of choice. There are myriad new tools, platforms and systems from which to choose to help drive the business.

However, whichever digital option a brand selects, most companies are failing to act on one very central theme for survival: customer centricity.

While many senior executives are speaking about being 'turned toward the client' unfortunately, it’s a clear case of easier said than done.

What are the keys to converting into a truly customer-centric organization? This is the question that I'll explore in this article, co-written by Stephen Gresty...

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Tracking user behaviour and the world of cookies

In this post, I’ll be discussing cookies and the different options for tracking user behaviour and actions.

I will start with a summary of the humble cookie, its origin and then explore some of the different tracking types that it allows.

I'll then look at the next generation consumer and cross device tracking opportunities to see how we could operate in a cookie free world. 

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The five immutable laws of digital marketing

Marketers grapple with digital everyday. Why? Because the laws of marketing have changed. These five laws can help you navigate the torid waters of today's digital marketing.

Is digital marketing really different than any other type of marketing? What’s funny is that’s not quite the right way to look at it. Digital marketing isn’t a type of marketing, it’s a way to market.

It’s a contrast to traditional marketing in that it focuses on direct engagement with the intended audience. Digital is all about “talking with” whereas traditional marketing is all about “talking to.”

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How can Pharma organize for agility in the digital age?

As pharma and healthcare companies embrace the need for digital transformation, how can they ensure that they are set up for success?

I was recently invited to speak at a Brand Innovation Summit in Princeton NJ. Senior representatives from a number of large Pharma and healthcare companies attended the session co-hosted by Hale Advisors and eXL Pharma.  

Attendees were looking for answers to key questions such as: “what makes a company nimble and able to embrace digital transformation?” and “What types of organizational structures are best for pharmaceutical and healthcare companies looking to build digital marketing capabilities?” 

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three squirrels nuts

China: from WeChat mcommerce to experiential nuts

It's hard to get one's head around China. The scale and the speed are vast and fast.

So, I thought I'd round up some companies doing interesting things online in China, just to give a snapshot of marketing in the country.

Full credit where it's due, these are all taken from Barney Loehnis' presentation (he's head of digital in APAC for Ogilvy & Mather) at the Future of Digital Marketing 2014.

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Repaving the customer journey: preparing for the future of multichannel

Mobile, social and the Internet of Things are transforming the trajectory of the customer journey.

The straight shot from discovery to checkout no longer exists. Instead, it has been replaced by a zigzagging, interwoven path of touchpoints, screens and interactions. 

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