Posts tagged with Digital Asset Management

Everton Gap logos beforeafter rebrand

Rebranding: how they got it wrong, how they got it right

Any brand manager will be only too well aware of the pressures that go with a rebranding exercise.

But the recent run of high-profile rebranding launches that have backfired badly, including Everton FC (as reported in Design Week recently), has pointed up even more sharply the need for caution and prudence in brand implementation.

Here are four examples of recent rebranding initiatives that make the point, not from a subjective design perspective, but in terms of consultation, brand-customer interaction and implementation.

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