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Posts tagged with Digg

Challenges from next-generation URL Shorteners

Digg recently released a URL shortener that doesn't take customers to your website. It wraps your website in a Digg frame instead. This presents a number of challenges.

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Digg gets into the toolbar, URL shortening market

Digg, the popular content sharing website that lets users 'vote' for their favorite content on the web, is a favorite of online publishers. Get Digged enough and you might hit the Digg homepage, which can drive tens of thousands of visitors in short order.

Currently, there are two ways to Digg content: on the Digg website or through a button that publishers place on their web pages.

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Do Digg and Google News operate whitelists?

I spotted an interesting post on Soshable, which flagged up some data that shows how difficult it is for smaller publishers to break through to the Digg front page.

In the past week, according to data gathered by di66.net, the top ten sources featured on Digg are as follows: The Telegraph, The New York Times, YouTube, Time, Arstechnica, Huffington Post, Washington Post, Cracked, the blessed Daily Mail, and The Guardian. All big-ass publishers.

JD Rucker, who wrote the Soshable post, says Digg needs to diversify, unless it wants to die:When less than 1% of the sites submitted control 46% of the front page, diversity is dead.”

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10 ways to measure social media success

Social media measurement - 10 tips. Image by padsbrother via Flickr.There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business.

So how can you determine whether a social media strategy is proving beneficial to your business? How do you know that it is working out for you? And is now really the best time to find out?

Rather than focusing on individual social media campaigns, I’d like to look at social media measurement from the perspective of a business that a) buys into social media, b) commits to it over a period of time, and as such c) has an integrated social media strategy. You people know who you are!

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Consumers control social media, and brands need to wise up

A recent study by Netpop Research serves to only further assert the fact that social media is rapidly changing the way brands operate, due to the increase of consumer control.

The report is purely US-based, but it certainly seems fair to suggest that this trend can be applied globally, as there is an ever-growing permeation of social media into daily consumer life. The study concludes that there is a shift in consumer internet usage from entertainment towards communication, and it's being driven by social media and networking sites.

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How many Diggs does it take to hit the homepage?

Social media A-lister Digg.com is a wondrous diversion for those times when you have 15 minutes to kill. It’s better still for media owners that happen to be on the receiving end of Digg love.

Digg can deliver a serious traffic spike, should one of your stories make it to the homepage. I’ve watched in awe as Digg directed more than 1,500 visitors in a minute to an entertainment blog that I run. It’s like turning on a tap.

One of the questions I’m frequently asked is ‘how many Diggs do I need to get my story onto the front page?'. The answer, it turns out, is about 100, but there’s way more to it than that. 

Let’s look at the fundamentals for success, and then some facts and figures relating to Digg. 

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How newspapers can make good use of Digg

DiggIt seems that The Telegraph has been using Digg successfully to drive more traffic to its website, and provides a useful example for other newspaper and blogs to follow.

By encouraging readers to Digg the stories they are reading on the newspaper site, The Telegraph has managed to increase the amount of traffic it receives from the social news site, and is now largest recipient of Digg traffic in the UK.

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Game social media, game advertisers?

Services like Digg have become an important tool in the arsenal of online publishers. After all, they're capable of spreading an article or blog post virally, resulting in tons of traffic in very short order.

Quite a few blogs, for instance, which I won't mention, are known to receive a lot of their traffic thanks to the fact that their stories frequently hit the Digg front page.

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Is Twitter really bigger than Digg? And does it matter?

Hitwise released some research this morning suggesting that Twitter has caught up with Digg, in terms of site usage.

Note that these two sites aren’t direct competitors, but both can drive lots of traffic and help spread influence. Digg remains social media royalty, as anybody who has experienced ‘The Digg Effect’ will tell you. Twitter, on the other hand, is increasingly useful as a communications and networking tool, as a search tool, and as a filter. 

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Obama continues to leverage social media and online democracy

He won the US presidential election in no small part due to a brilliant online strategy, which Barack Obama is encouragingly continuing at his Change.gov website.

Today, the soon-to-be American president launched a new social democracy-in-action feature on the site, The Citizen's Briefing Book.

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