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Posts tagged with Debenhams

How Debenhams' site redesign led to ecommerce sales growth

Debenhams has recently reported a 16.7% growth in ecommerce sales in the last 15 weeks (ending 13 June) on the same period last year.

According to the retailer this has been attributed to lower delivery charges and “further improvements to [our] online presentation.”

5 comments

How John Lewis, M&S and Debenhams handle on-site search

Not wishing to sound too astoundingly obvious right off the bat, but your on-site search tool is a key way in which visitors look for products on your website, especially if you carry a huge range of items. 

The surprising thing is how easy it is to get on-onsite search wrong: bad placement, lack of auto-suggest, poorly displayed search results, and so on. 

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How are retailers promoting click & collect online?

Everyone knows that click and collect is a hugely popular delivery option among shoppers, but it seems that some retailers have failed to adequately prepare for the Christmas rush.

Tesco has already suffered a fulfilment disaster after failing to deliver loads of Black Friday click and collect orders on time. 

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Debenhams splash promo Christmas homepage

Battle of the behemoths: John Lewis vs Debenhams

If you were looking for examples of retailers that have really nailed online shopping, you wouldn’t expect to have to look much further than goliaths John Lewis and Debenhams. 

But what is the secret of a fabulous online shopping experience, is it about mimicking the in-store experience? Or about offering facilities that shops can’t provide? 

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How online retailers use gift finder tools to inspire Christmas shoppers

It's that time of year again, when people struggle to choose presents for relatives they see but once a year and barely know. 

The solution to this, beyond just plumping for wine or a selection box, is to use a gift finder tool.

Some of our biggest retailers have kindly provided these tools to assist our present buying this year. So how well do they work?

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Store locator tools: which retailers offer the best mobile UX?

Store locator tools are hugely important for multichannel retailers, with their importance increasing due to the consumer shift to mobile and our reliance on digital maps for directions.

This was a point hammered home to me over the weekend when I was hopelessly wandering the streets of Catford trying to find a Tesco Superstore.

Store locator tools seem a very basic part of modern web design, yet clearly not all sites manage to get it right.

The importance of giving people useful, local information is further underlined by data published by Google.

It shows that 40% of mobile searches have local intent, while three out of four mobile searches trigger follow-up actions, whether that be further research, a store visit, a phone call, a purchase or word-of-mouth sharing.

With this in mind I’ve taken a look to see which brands have great mobile store locator tools, but first here's a look at a few features that need to be included.

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courbet's desperate man

Content marketing, social media and the artist: can brands be the new patrons?

The imaginero (maker of images) has always found it tricky to make a living.

Even painters we now regard as masters died without fortune and sometimes in poverty. Painting was a trade. It paid as such.

Of course, when means for mass reproduction came along, artists or their gallerists could distribute works that would meet public approval and this made some very rich. But even then, many of the best suffered a lifetime of penury if their works didn’t conform to the tastes of their time.

Fast forward and the emergence of the commercial internet has meant artists can promote themselves. The din is greater than ever and it’s hard for artists to get heard.

However, commerce, the internet, increase in media consumption and social media specifically make for greater demand than ever for visual design. As web design gets both more commonplace and more sophisticated, companies seek to differentiate themselves with better branding, advertising and content marketing.

And perhaps brands are getting serious about patronising new artists?

Whatever time an artist lives in, patronage has always been the surest way to security. Whether of the King of Spain or Charles Saatchi or Debenhams.

Yep, Debenhams.

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Christmas 2013 ecommerce stats round up: John Lewis, Amazon and m-commerce

Christmas 2013 proved to be a record-breaking period for several multichannel retailers as the trend for shopping online rather than in-store continued apace.

However for some brands the increase in online sales didn't necessarily translate to an increase in profits.

All these stats and more are rounded up in more detail below, including financial results from John Lewis and Debenhams, as well as data from IBM showing the rise in m-commerce...

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Telling stories: five successful marketing examples

Research shows that stories, anecdotes and metaphors are more memorable than data. 

At Searchlove last week, business consultant and author Danny Scheinmann discussed why stories work, the hidden structures behind them and how they can help your business to communicate effectively.

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Amazon and House of Fraser top multichannel customer experience survey

Amazon has topped yet another usability survey after delivering a consistently excellent customer experience across its desktop and mobile platforms. 

House of Fraser came a close second followed by Marks & Spencer, Debenhams and Interflora.

The report from eDigitalResearch consists of user surveys that analysed the customer experience provided by 19 retail brands across three digital channels – desktop, mobile web and apps.

It covered six different sections of each site, including the homepage, search, navigation, product pages, shopping basket and checkout.

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Pinterest

A year on, how do the top 10 UK retailers use Pinterest?

Around this time last year I wrote a post looking at which of the top 10 UK retailers use Pinterest.

Back then Pinterest was the new kid on the block with bags of potential for building brand identity and driving sales.

To find out whether those brands have persisted with Pinterest or decided the grass is greener over on Google+, I’ve revisited the same retailers to see whether they still use the network and how their strategies have altered. 

The findings are below, but for more information on this topic check out our Pinterest for Business Report or our blog post on how the top 10 US retailers use Pinterest...

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Debenhams makes great use of its mobile app with timely sales alerts

Over the past year I’ve downloaded several retail apps on my Android smartphone, mainly for the purpose of reviewing them for the blog.

Apps from John Lewis, Debenhams, Argos and Tesco have all remained on my phone as I have no pressing need to delete them, meaning I’m a sitting target for messages about offers and discounts.

However as far as I can remember, only Debenhams has taken the opportunity to send me any marketing messages, which appears to be a missed opportunity for the other brands.

Adobe recently conducted a survey that asked 1,003 UK consumers about the features they most looked for in smartphone apps – 67% of respondents rated money saving offers as the most important feature.

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