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First-party data could prove to be the future of online display advertising, according to our new report Digital Publishing: Increasing Advertiser Value Through Data and Identity.
Published in partnership with Signal, the report reveals the opportunities for publishers in the troubled digital advertising world.
Twitter recently launched a new polling feature on its site, and there has already been plenty of discussion around how marketers could use it to their advantage.
But the question remains as to whether this could be a genuinely useful tool through which brands can engage with followers, or whether it is simply a bit of a gimmick.
Customer experience is a popular topic in digital because it's a term that distills down every marketing channel and customer interaction into one simple concept.
That's the beauty of a great customer experience; creating simple solutions for complex problems. (For more of that, join me at #FoM15).
Healthcare has traditionally been seen as lagging behind other industries when it comes to digital marketing.
But now there are some exciting things happening within this sector when it comes to data, mobile, and consumer-focussed digital experiences.
Healthcare marketing has inherent difficulties.
In an industry where the product takes centre stage, how can a company create a meaningful corporate brand that adds value? And beyond the product, what go-to-market innovations can be found in a realm where data security is paramount?
These are just two of the questions facing healthcare and pharmaceutical companies as marketers evolve strategy in response to consumer behavior.
Last week at Dmexco I caught up with Suresh Vittal, VP of Product Marketing and Strategy at Adobe Marketing Cloud. I asked him about some of the key trends in digital marketing and where things are headed in future.
We talked about everything from the explosion of new marketing channels and touchpoints to the importance of customer experience and solving the problem of too much data.
We surveyed nearly 2,000 digital marketers and ecommerce professionals to find out the extent to which organisations are taking an integrated approach to marketing across different channels.
Welcome to our weekly round-up of some of the most exciting digital marketing stats the US has to offer.
This time we’re going to be covering China's booming ecommerce market, the dramatic rise in mobile spend, Apple's apparent inability to hold on to its Apple Music users and much more.
Marketers in Australia and New Zealand are becoming more advanced when it comes to measurement, although there are still concerns around an inability to measure return on investment (ROI).
This is according to our new report titled ‘The State of Digital Marketing in Australia and New Zealand’ in partnership with Marketo.
Programmatic advertising is fast becoming one of the most widely discussed topics in the digital marketing world.
With our one day conference, Get with the Programmatic, coming up later this year, I thought I'd take a look at some of the most interesting programmatic advertising stats from this month.
You can collect and store every bit of data available to your website, but if you’re not actively using it to refine the customer experience, then you’re seriously missing out on huge opportunities for growth.
According to our latest report, Measurement and Analytics 2015 produced in partnership with Lynchpin, two in every five companies (40%) say more than half of their collated analytics data is useful for driving decision-making.
This optimistically represents an 8% increase since 2014 and is the highest proportion of companies since 2012.
In my previous post about our new report titled The Role of DMPs in the Era of Data-Driven Advertising, I covered the data management platform (DMP) landscape, whether better data equals more paid media success, and how DMPs can be used to get advertising in front of the right people.
The report was part of a new Modern Marketing Actionable Insights Series launched in partnership with Oracle Marketing Cloud, and today I’m going to cover five best practice tips that came out of it that will help you take advantage of a DMP when it comes to your advertising efforts.