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Posts tagged with Data

Consumers becoming more relaxed about their data: report

Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year. 

This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom. 

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fishing net

11 quotes from brands on multichannel data capture

'Omnichannel customer experience' and 'single customer view'; two terms that cause many a marketers' eyes to roll.

There's no doubt that these two concepts have been realised by a select few, bleeding edge brands, but they can be trotted out as best practice without much pragmatism.

Econsultancy's Multichannel Customer Intelligence report in partnership with Station10 looks at how brands have tackled the issue of integrating data into their organisations across multiple channels.

I thought I'd treat you to some choice quotes.

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How to create a clear data strategy for your business

Most organisations have well-defined business and IT strategies. With data becoming key to business success, a coherent data strategy is now also important.

At the Festival of Marketing the Econsultancy Digital Transformation team met with a number of marketers, and it became clear that many businesses are struggling to develop a coherent data strategy.

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10 things we learnt at the Festival of Marketing 2015

It has been three weeks since the Festival of Marketing, which I’m sure anyone who attended will agree was a really exciting couple of days. 

With the dust finally settled and the teams involved having just about recovered, I thought I’d put together a list of highlights from the two-day event. 

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Data analysts vs. data scientists: What’s the difference?

To develop an effective multichannel marketing strategy, brands have to recruit people who can do magical things with data.  

But is it data analysts they want, or data scientists? And how many really know the difference? 

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england rugby

How the RFU manages CRM & personalised messaging

Creating personalised messages for rugby fans is difficult.

Though passion drives engagement, it also means marketers must be sensitive - rugby is a large part of life for volunteers, coaches, players and touchline fans.

So, how has the RFU created its CRM strategy and how did the 2015 World Cup affect engagement?

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Four ways social data can be an extremely powerful ally

“Change is around us.”

These were the opening words of Joel Windels, Brandwatch’s VP of inbound marketing, when I attended his talk about social data at the Festival of Marketing today. 

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Five external factors that can impact your email campaigns

The Festival of Marketing has finally arrived! I’ve already attended three fantastic talks, one of which came from the almighty Alan ‘not-so-marketer-friendly-but-still-full-of-sound-advice’ Sugar. 

But one of the most interesting talks I’ve seen so far was on the Data and Analytics stage, where Return Path’s senior director of professional services Guy Hanson discussed how external factors can have a big impact on email marketing campaigns. 

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How brands can become more customer-centric, and why it matters

We’re very excited about our Festival of Marketing kicking off tomorrow, and in anticipation of the event I caught up with one of the speakers on the day, Suki Thompson, CEO and Co-Founder of marketing consultancy The Oystercatchers.

Suki and I discussed the idea of customer-centricity: how brands can create a better customer focus through their actions and technology and which companies are currently doing it best. 

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Why has Amazon opened a physical bookshop?

Amazon has just opened its first physical bookshop, aptly named Amazon Books.

Based at the Seattle University Village the shop will stock the most popular books from Amazon.com and prices will match those on the website. 

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Three key takeaways from our Multichannel Customer Intelligence report

The humble website is still the most popular channel for collecting customer data, although data from mobile channels is seen as the most critical for achieving overall marketing success. 

This is according to our new report, Multichannel Customer Intelligence, in association with Station10, which explores how brands integrate data into their organisations and manage that data across multiple channels. 

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The 13 best non-halloween-related digital marketing stats we've seen this week

In honour of Halloween tomorrow I’ve included no more and no fewer than 13 terrifying digital marketing stats in this week’s round-up.

I mean they’re not actually that scary. But the fact there’s 13 of them obviously means that if you don't read and share this post you'll be CURSED.

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