Posts tagged with Data

The 9 Cs of social media: which type of user are you?

Simon Sanders at Lansons alerted me to a new study, based on a concept initially developed by Forrester Research.

The aim of the study was to identify the various different types of social media user. Lansons has defined nine types of user, as shown in the chart below…


Who owns your brand’s social media data?

Congratulations: you have 50,000 Twitter followers! Respect: you have a million ‘likes’ on Facebook! Kudos: 5,000 professionals on LinkedIn have joined your group!

But scratch beneath the surface and ask yourself three big questions: 

  1. What does this really mean?
  2. What is this worth?
  3. Who owns the data?

I’m not a social media cynic by any stretch of the imagination. I know what it has done for our business, but that’s not to say there aren’t threats and challenges on the road ahead.


Online video is more than just views and clicks

There’s a bit of a culture clash when it comes to online video advertising. The traditionally creativity-driven TV advertising industry seems tempered by the conservatism derived from the click-through culture of the online advertising industry.

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How Europeans are ‘media meshing’ with mobile internet

Some of the most interesting data to be added to the recent edition of the Internet Statistics Compendium includes fresh research from IAB on how Europeans use mobile internet at the same time as other media. 

'Media meshing' is evident across the continent, but some countries are more keen to mix the mobile web with traditional information sources than others.

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Social search comes of age with Google's '+1' button

It had to happen. The search behemoth has revealed plans to roll out ‘+1’, the Google equivalent of Facebook's ‘Like’ button.

Google’s intentions are clear. It wants to work social signals into its algorithm to a) reduce spam, and b) deliver increasingly personalised results.

The +1 button will appear alongside search results and – in time - on websites. 


What to do if your ESP gets hacked

A couple of major online brands have had to send communications informing users that their data had been comprised, and in one instance it has been confirmed it was a breach at their email marketing service provider.


20+ Mind-blowing social media statistics: One year later

It's been more than twelve months since I rounded up some of the more impressive social media stats and pieces of data. But what's happened since then? 


Too much data, not enough insight

At Digital Cream earlier this month, I took part in some intriguing roundtable discussions on ‘joining up online and offline channels’. 

Of course, the issue of aligning individuals and the data associated with them from different channels, in-store, e-commerce, social media, etc, has been plaguing marketers for some time now.

One of the biggest challenges is making usable sense of the vast swathes of digital data available...


Context is king: especially in marketing metrics

Marketing metrics are so often delivered as raw numbers. They do not help. Gleaning meaning is the art of the analyst and it's not done nearly enough.


Data strategies: brands need to focus on customer behaviour

Brands are collecting lots of information about their customers, yet many brands are still sending out generic marketing, which fails to make use of this data. 

When devising data strategies, we need to think about what’s important and what will really make a difference, and to use only the data we need...


Can government agencies become Yelps online?

When you want to know whether the restaurant down the street is worth eating at, there's a decent chance you'll turn to online services like Yelp to see what other diners in your area have to say about it.

This is despite the fact that local government agencies, such as those that enforce health rules, probably have data that's more interesting to you than John Doe's angry rant about a rude waiter.


20+ stats you might not know about user search behaviour

One of the major trends explored in Econsultany’s new SEO Agencies Buyer’s Guide is that user search behaviour is changing.

In this industry, there’s no shortage of information around how and why marketers are using SEO, but to me, there seems to be a distinct lack of research which looks from the other side of the fence at how we use search as internet users.

Best practice is extremely important, but so is understanding how people are actually using search engines.

So I jumped at the chance to check out some recent research out by Performics and ROI Research, where they had surveyed people’s motivations and behaviour when using search engines. The data is US-based, but in my opinion reflect trends that are globally applicable.