Posts tagged with Data Science

data ethics

Improving data science ethics - lessons from the UK government

In July 2018, the British government issued its Data Ethics Framework as part of their National Data Strategy.

Data ethics has been a long-discussed topic and a current hot-button issue, with the news landscape filled with stories of breaches, misuse, and poor practices.

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data

What kind of data scientist should you hire?

The benefits of hiring a data scientist are clear; however, not all data scientists are trained equally. The title “data scientist” can encompass a broad range of roles, including machine learning specialties, business analytics, and more.

Companies just diving into the data pool may not need a full data science team yet but rather a few specialists that can propel the business forward.

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pupa

The six-point guide to data-driven transformation

Nearly every business now has a company-wide programme to help it capitalize on recent advances in digital technology.

Commonly known as 'digital transformation', this process could (and perhaps should) be thought of as 'data-driven transformation' considering how important data is to the whole process. 

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graph team

A beginner's guide to building a data science team

So, you want to build a data science team? Here's some stuff to think about.

Before long, just like this stock photo, you'll have a team of weird orange people with big bulbous heads, who can sit around a table looking at an enormous hologram of a simple bar chart.

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Why marketers should focus on persuadables

Persuasion is a hot topic. But do you also know which of your customers you can persuade?

I recently talked to one of the leading figures in Data Science, Eric Siegel, author of Predictive Analytics. And he concludes that organizations in essence don’t just want to know what consumers will do – they want to know what they can do about it.

I never really thought about it that way, but it makes sense right?

It turns out that it's not that interesting to know what customers will do. Knowing a customer will click, or doesn't click, will move left or move right, isn't useful data. The key is to know which of your customers you can persuade to behave the way you want them to.

By focusing on persuadables marketers can achieve better results. Next to that, it could just help improve marketing's reputation.

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Death of the digital agency: Redux

Last year, I wrote that the digital agency was dead. I was mostly talking about how platform technology was going to knock a lot of digital media agencies out of business. In a world where over five trillion banner impressions are available every month, I argued it was simply too much for humans to navigate through the choices and wring branding effect and performance out of campaigns.

Well, digital media agencies are still around—but they continue to lose share to platforms as the amount of programmatically bought media increases. With RTB-based spending estimated to rise at an annualized rate of nearly 60% a year, according to market intelligence firm IDC, we could see as much as $14 billion in spending by 2016, or 27% of total display spending. Looks like the machines are slowly taking over.

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