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Posts tagged with Customer Experience

Why the future of marketing is already here

Our newly published Digital Trends briefing describes 2015 as a year when customer experience really takes hold and asserts its position as the key theme for marketers and digital professionals globally.

Other areas of focus such as ‘mobile’, ‘big data’ and ‘social’ are still widely regarded as exciting opportunities, but they are increasingly seen in a supporting role as part of the overarching mission to become more customer-centric. 

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Digital trends 2015: CX & personalisation still high priorities

As 2015 gets under way it’s clear that the opportunities for marketers have never been greater.

But what will be the major digital marketing trends for the next 12 months?

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Three insights on customer experience from our new Retailer’s Imperative report

Retailers are past the stage of debating the importance of customer experience management. Now they have to master it.

Mastering CX however throws up many challenges. There’s the overwhelming amount of data, the increasing complexity of the customer journey and the sheer volume of different technologies available to retailers. 

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Ikea: the customer journey from search to checkout and beyond

In which we take a look at the experience of searching for a product, clicking-through to an ecommerce store and purchasing the item, all from a customer’s point of view.

Much like previous investigations on retailers Apple and John Lewis this explores the customer journey in a nutshell, looking at paid search visibility, ad relevancy and the speed and ease of the ecommerce user experience.

This week: Ikea.

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What is customer experience management (CEM) and why should you be focusing on it?

It is my job to explain in the simplest terms certain digital marketing phrases that may seem confusing, misappropriated or darn well unwieldy.

Today we’ll be taking a look at the terms customer experience (CX) and customer experience management (CEM), phrases that in our increasingly consumer-focused and connection-based economy have risen to the top of every business’s agenda.

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How to create brilliant customer experiences for B2B on social

This is for the naysayers who think that social media is an alien terrain for B2B organisations. 

This is also for those working within B2B who need to present a case to those higher up that social can work for their company. 

This is also to celebrate the many B2B companies already using social in a way that puts a lot of B2C operations to shame. 

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Four important reasons why marketing should be personal

Personalisation is a fundamental part of digital strategy and a strong commercial case for using it is as follows: a reported 14% uplift in sales.

This stat comes from our quarterly digital intelligence briefing Why Marketing Should be Personal produced in partnership with Adobe.

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Three key insights from our The Past, Present and Future of Website Optimisation report

The increased understanding and use of testing is giving companies more ability to tailor customer experiences in an improved, genuinely personalised way.

Serving each segment a tailored experience also has the future potential to raise conversion levels even higher than the 7-10% uplift reported in 2014.

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The 1,000 year-old foundations of customer experience

Many executives are overwhelmed by the rate of change in digital. Little wonder that some just give up trying to understand what currently drives customers. 

However if you strip away the smartphones, iPads and wearable devices, you’ll see that consumer needs haven’t really changed that much. In fact, the desires of the always-on digital consumer may be identical to those operating in the first marketplaces 1,000 years ago. 

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Customer journey from search to checkout: Christmas jumper special

This was going to be a rigorous test of another specific UK fashion retailer’s paid search strategy, through to landing page and eventually checkout. Essentially a complete ecommerce journey from the customer’s point of view.

But then I was bombarded with LED festooned Christmas tree jumpers, wool sweaters featuring Santa with a fake wobbly Santa belly and pullovers with Rudolph’s glowing red nose and things went dramatically off-course.

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How retailers can use data personalisation to improve customer experience

Are retailers doing enough with our data to make online customer experiences truly personal?

If you’re used to shopping on Amazon regularly then you’ll be used to a homepage full of items you’ve already browsed, items inspired by your history and other recommended products based on your preferences and behaviour.

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Customer experience: building customer relationships for life

Savvy marketers know that the internet puts people in control.

These prospective buyers are going on a journey of their own making, and smart marketers know that creating engaging content and being exceptionally helpful will help position their brand as the only logical choice.

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