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Posts tagged with Customer Experience

Digital Transformation in the Retail Sector: challenges & opportunities

Digital transformation is one of the most important topics facing retail today. 

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12 intriguing digital marketing stats from the past week

It’s Mother’s Day on Sunday, when we celebrate and show our appreciation for the women who brought us kicking and screaming into this world. 

I’m in a sharing mood, so I’m going to open up to you and tell you the single most powerful piece of advice my mother ever gave me. I remember it word for word. 

She said: “Son, whatever you do in life, wherever you go, don’t ever let anyone stop you reading the weekly Econsultancy digital marketing stats round-up.”

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Driving engagement & ROI with customer-centric marketing

Econsultancy held a series of Customer-Centricity Marketing roundtables in Mumbai on February 25, and dozens of client-side marketers came to discuss the trends, best practices, and issues they are facing.

The roundtables had in-depth discussions on two related topics, Engagement & Measuring ROI and How Technology Can Assist You in Digital Transformation.  

They were moderated by subject matter experts from Econsultancy and our event sponsor Epsilon.

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Curry's customer feedback

How retail marketers can ensure they deliver the ‘right’ customer experience

In the recent Econsultancy/Adobe Quarterly Digital Intelligence briefing, 25% of companies said they placed most emphasis on "making our experience as personalised and relevant as possible" in terms of improving the overall customer experience.

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design

What is service design & who uses it?

Service and product design are in the ascendancy, becoming increasingly important within marketing and engineering departments.

Ashley Friedlein makes the claim in his trends for 2016, citing the number of consultancies and systems integrators that have made design acquisitions (see this Wired article for how IBM is beefing up its design creds).

Service design follows naturally from a focus on customer experience (as a central tenet of that dreaded term, digital transformation).

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Top 10 digital marketing stats of the week

In the undeniably factual words of YouTube star and all-round deep thinker Rebecca Black: ‘Yesterday was Thursday, today is Friday, tomorrow is Saturday, and Sunday comes afterwards.’

Yes, it’s that time again. The coveted Econsultancy digital marketing stats round-up is here and waiting to blow your mind like a Starman in the sky. 

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chart

What does 'improving customer experience' mean?

Improving the customer experience is a goal for just about every business, but what does that mean and what challenges does it present?

Well, it can mean a lot of things and, as part of Econsultancy's latest Quarterly Digital Trends Briefing in association with Adobe, is identified as one of the biggest opportunities in the coming year.

So, what aspects of CX are companies looking to in 2016?

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What are the key digital strategies for 2016? [stats]

The strategy and operations arm of our Internet Statistics Compendium is one of the fastest growing documents within the ISC series.

Last month saw the addition of data published by ourselves in-house and a wealth of freely-available stats from a number of other research houses in the UK and beyond.

I thought I would use this post to share some of the most notable digital strategy trends according to business managers and employees as they reflect on 2015 and start planning for 2016.

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What is dropshipping and is it right for your business?

We live in a time when it’s easier than ever to set up a fully working shop, albeit a virtual ecommerce one. 

One of the things that makes it so easy is the fact that, unlike in the past, you don’t actually need to own or store any stock in order to start selling to customers. 

How is that possible? One of the most popular ways is through dropshipping. 

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Travel & hospitality industry lacks data-driven marketing skills: report

Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%.

This is according to our new report, Digital Trends in the Travel and Hospitality Sector, in association with Adobe. 

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Consumers becoming more relaxed about their data: report

Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year. 

This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom. 

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Content marketing & customer experience trends in Singapore: Digital Cream 2015

Digital Cream Singapore was held in late November and dozens of brand marketers came to discuss the issues of the day at hosted roundtables.

Here is an overview of the topics covered at the Content Marketing and Customer Experience Management tables, along with notes of what was discussed.

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