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Posts tagged with Customer Experience

kogan

Kogan.com - a world of cheeky (and divisive?) UX

Kogan.com is the only international Australian electronics retailer, the work of self-made Ruslan Kogan.

Perhaps the most amusing story in its 10 year history was its application of an IE7 tax in 2012, charging people 6.8% more for using the outdated browser (0.1% for every month the browser had been on the market).

It's not just this that seems unconventional, the site is full of UX quirks (some good, some bad) that I thought I should highlight. Let me know what you think.

2 comments
Customer Experience

How did we ever forget about customer experience?

Marketers are responsible for abominations such as the popup, spam email, clickbait, poorly targeted mass display ad campaigns and deceptive native advertising.

Now we're paying the price.

1 comment
accessibility

Making your HTML accessible for the visually impaired

Accessibility is an important topic in web design, but one that previously hasn't been covered on the Econsultancy blog.

To rectify this omission, I'll be writing a series of posts exploring how to make your websites more accessible from the outset. 

In this first post we’ll look at creating a design that people with visual impairments will hopefully find easy to use.

6 comments

Digital transformation is vital for creating a customer-obsessed business culture

If there is one thing Mobile World Congress 2016 confirmed - amongst all the talk of wearables, the IoT and virtual reality being the future - it’s the fact that we are living in what is now a truly volatile, uncertain, complex and ambiguous world.

Today every company is pretty much a technology company, with digital transformation affecting businesses across all sectors, and no doubt in 12 months’ time at MWC17 the business and technology landscape will shift again.

It is little wonder that organisations are struggling to adapt and keep up.

7 comments

Four key insights into the connected New Zealand consumer

Google recently published data on the online behaviours of the New Zealand consumer as of mid-2015.  

Though none of Google’s findings is breaking news, what’s important for NZ retailers is not the data itself, but how to respond to it.  

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What are the key martech & digital transformation trends in India?

Econsultancy held Customer-Centricity Marketing Roundtables in Mumbai on February 25th, with dozens of client-side marketers attending to discuss the trends, best practices, and issues they are facing.

The roundtables had in-depth discussions on two related topics, Engagement & Measuring ROI and How Technology Can Assist You in Digital Transformation.  

They were moderated by subject matter experts from Econsultancy and our event sponsor Epsilon.

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Digital Transformation in the Retail Sector: challenges & opportunities

Digital transformation is one of the most important topics facing retail today. 

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12 intriguing digital marketing stats from the past week

It’s Mother’s Day on Sunday, when we celebrate and show our appreciation for the women who brought us kicking and screaming into this world. 

I’m in a sharing mood, so I’m going to open up to you and tell you the single most powerful piece of advice my mother ever gave me. I remember it word for word. 

She said: “Son, whatever you do in life, wherever you go, don’t ever let anyone stop you reading the weekly Econsultancy digital marketing stats round-up.”

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Driving engagement & ROI with customer-centric marketing

Econsultancy held a series of Customer-Centricity Marketing roundtables in Mumbai on February 25, and dozens of client-side marketers came to discuss the trends, best practices, and issues they are facing.

The roundtables had in-depth discussions on two related topics, Engagement & Measuring ROI and How Technology Can Assist You in Digital Transformation.  

They were moderated by subject matter experts from Econsultancy and our event sponsor Epsilon.

0 comments
Curry's customer feedback

How retail marketers can ensure they deliver the ‘right’ customer experience

In the recent Econsultancy/Adobe Quarterly Digital Intelligence briefing, 25% of companies said they placed most emphasis on "making our experience as personalised and relevant as possible" in terms of improving the overall customer experience.

1 comment
design

What is service design & who uses it?

Service and product design are in the ascendancy, becoming increasingly important within marketing and engineering departments.

Ashley Friedlein makes the claim in his trends for 2016, citing the number of consultancies and systems integrators that have made design acquisitions (see this Wired article for how IBM is beefing up its design creds).

Service design follows naturally from a focus on customer experience (as a central tenet of that dreaded term, digital transformation).

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Top 10 digital marketing stats of the week

In the undeniably factual words of YouTube star and all-round deep thinker Rebecca Black: ‘Yesterday was Thursday, today is Friday, tomorrow is Saturday, and Sunday comes afterwards.’

Yes, it’s that time again. The coveted Econsultancy digital marketing stats round-up is here and waiting to blow your mind like a Starman in the sky. 

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