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Posts tagged with Cta Design

Do your calls to action grab users' attention?

There are many factors that can influence the design of your call-to-action and it’s certainly a feature that benefits from extensive testing and tweaking.

An effective CTA should leave the shopper in no doubt about the next step they need to take to add an item to their basket, complete a purchase etc. 

To achieve this, they need to catch the user's attention, and eyetracking is a great way to measure the effectiveness of different CTA designs. 

Thanks to Luke Hay, Research and UX Director at noporkpies, we have some useful tests on CTA design for you... 

5 comments

Email marketing CTA design: five good vs. six bad examples

Email remains one of the most effective tools in the digital marketing toolbox, with the potential to deliver a great return on investment.

Data taken from the Econsultancy Email Marketing Census 2014 shows that 68% of companies rate the channel as ‘good’ or ‘excellent’ for ROI.

One of the most important aspects of email design is an effective call-to-action, as it needs to inspire recipients into engaging further with your brand.

We’ve previously written about CTA design in regards to ecommerce sites, and many of the same rules apply, but I thought it would be useful to reiterate some of the more important criteria as well as pulling together some good and bad examples.

For more information on this topic, read our posts looking at how agile creative can improve email marketing and highlighting case studies that investigate where to place your CTA to maximise conversions...

4 comments