A checklist for creating a more neuroinclusive employee experience
Steps to help create an environment of psychological safety and allow organisations to benefit from having great minds that do not think alike.
A checklist for creating more inclusive customer experiences
Eight key steps to creating inclusive experiences, taken from Econsultancy’s Neurodiversity and Digital Inclusion Best Practice Guide.
CPGs must build cross-functional teams to get the most from retail media
Interviewees in last year’s Econsultancy Retail Media Best Practice Guide highlighted the increasing number of brand-side cross-functional teams.
Econsultancy adds new 8-week blended learning programme for all subscribers
The Fast Track to Digital Marketing course includes on-demand, live, social, and interactive learning elements, culminating in a simulation-based final exercise.
What does user experience (UX) mean?
This article is reproduced from Econsultancy’s report, User Experience and Interaction Design, authored by Steffan Aquarone and Will Grant, and also available as a quick guide. Jakob Nielsen, a UX consultant who The New York Times has called “the guru of web page usability”, wrote: “User experience encompasses all aspects of the end user’s interaction with […]
TikTok Photos: What is the rumoured new app – and should Instagram be worried?
It’s been a big news week for the social platform, as the US House of Representatives passed a bill that could lead to TikTok being divested or banned in the United States, leaving investors and users uncertain as to the app’s future. At the same time, the Financial Times reported that TikTok reached record revenues […]
The rise of Pinduoduo: How a group buying app grew to rival Alibaba
Even if you haven’t heard of Pinduoduo, a budget online marketplace that currently ranks among China’s top ecommerce platforms, you’ve probably heard of its overseas equivalent, Temu. Since its launch in the United States in September 2022, Temu has expanded aggressively into dozens of other markets, and made waves with its omnipresent marketing and advertising, […]
What is Google really targeting with the March Core Update, and will it achieve its goals?
Google has announced its first core update of 2024: the March Core Update, which it calls “an evolution in how we identify the helpfulness of content”. This will be accompanied by a spam update taking aim at persistent forms of spam that Google wants to eliminate. The core updates are designed to “surface the most […]
Trends
Automotive transformation: How commerce capability is breaking down 100 years of business silos
The connected car requires a big transition at OEMs, including new commerce capability to be able to engage seamlessly with customers through sales, after-sales, and in-car commerce.
Why some luxury brands are using ‘passive’ CRM programmes
VML’s luxury retail lead Ricardo Catalano outlines three tiers of digital maturity in the sector, and why some maisons take a traditional approach with minimal data activation, despite placing a premium on customer relationships.
What is Temu – and is it really a threat to Amazon?
How has the discount marketplace become such a ubiquitous name in such a short space of time? How does it compare to Shein? And what does this trend mean for Amazon?
Are 40% of Gen Z shunning Google for TikTok? Not exactly
You might have heard that TikTok is the ‘new Google’ based on a stat that two fifths of Generation Z are apparently using it for search. But where did this idea come from, and is it accurate?
Econsultancy’s digital and marketing trends for 2024
We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of our annual predictions since 2010, three types of trend stand out: Trends that feel nostalgic, ideas that quickly became amusing […]
Introducing the Digital Culture Scorecard
This scorecard is designed to help score your organisation and teams against the criteria that are most important to digital culture.
Retail media’s full-funnel evolution: What can we expect in 2024?
Retail media is evolving into a solution that can address the whole funnel – not just the bottom bit where a sale is made. What might this look like in 2024, and what are the implications for privacy?
Fragmentation: The big challenge for retail media in 2024
The space is increasingly crowded with competitors and with few unifying standards to join them together.
More
Starbucks Odyssey: What the short-lived NFT beta tells us about loyalty schemes
On 15th March, Starbucks announced that it would be shuttering Starbucks Odyssey, its NFT-centric loyalty programme. What does the closure tell us about rewards, and is this indicative of the declining star of web3?
‘Ad testing on a project basis is a way of the past’: Zappi CMO Nataly Kelly
Nataly Kelly is Chief Marketing Officer at consumer insights platform Zappi, which helps B2C brands with their advertising research and innovation. We caught up with Kelly to ask about the changing nature of market research; any brand doing ad testing ad hoc “will miss out on the latest opportunities to leverage AI for consumer insights,” […]
Nearly half of marketers are not being offered upskilling opportunities to bridge skills gaps
The skills needed to thrive in the marketing world are ever evolving. As a result, it’s not unusual for marketing teams to face skills gaps in areas where teams aren’t experienced or qualified in the disciplines needed to perform their role effectively. What’s concerning is that, according to findings from the Marketing Week Career & […]