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Posts tagged with Creative

adobe stock image clothing

Adobe's hilarious stock photo campaign: Why it works

We all know what every woman looks like when eating a salad, right?

The image below is just one example of the hilariously bad stock photos we all love to hate – and it has now become immortalised as part of Adobe’s new creative marketing campaign.

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belo logo

10 examples of great Airbnb marketing creative

Airbnb is a master of branding and tempting UX.

I thought I'd roundup some examples, from campaigns to webpages and even little bits of what one might call 'micro UX'.

3 comments
disney

10 examples of great Disney marketing campaigns

There are two difficulties with a roundup like this - Disney is massive and it's often hard to disentangle product and marketing.

The company creates such strong stories/brands that all of its media can appear to work seamlessly.

Nevertheless, I've picked out some examples of what could be termed marketing expertise by the film juggernaut.

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lowe's logo

10 creative digital marketing campaigns from Lowe's

Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.

After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe's.

Enjoy...

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ikea logo

10 examples of great IKEA marketing creative

As a married man only a month resident in my first owned home, IKEA is a big part of my life.

The brand is frequently cited as a master of branding, marketing and advertising.

So, here are 10 examples of fantastic marketing creative from IKEA.

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faces

Algorithmic analysis of facial expressions? Don't make me laugh.

Mediacom has teamed up with Realeyes, the latest company to offer so-called 'emotional analytics'.

But, with the advertising landscape so chock-full of tech at the moment (even on the creative side - see CMPs and DCOs), do agencies and advertisers really need to be pointing web cams at people's faces to know if a video ad is good or not?

Here are, to my mind, some pros and cons of this new technology.

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targets

Should we be in the creative's corner against programmatic?

At Econsultancy's recent Creative Programmatic conference, I was struck by a healthy scepticism towards some areas of personalization.

Then this morning I read a beautifully concise post from the Ad Contrarian.

I'll quote from both the conference and the blog post and you can make up you're own mind as to the dangers posed by personalization to the art of advertising.

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train and ufo

Has 'digital' become an anachronism?

I was struck by the news that Adam & Eve/DDB has dropped 'digital' from its job titles.

Firstly, what a perfect piece of PR. But there's more to it than that; the agency is an early mover in the next stage of an ideological regression that has been happening for a while now.

There's a backlash against technology, against third-party solutions, corrupt ad models, poor creative and even content marketing.

Agencies want to get back to 'the work'.

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How to use structure to bring creative ideas to light

Most companies would agree that every employee has to be able to tell the company’s story and that employees share the responsibility to think creatively about how the company can become better.

But many of those same companies also misunderstand creativity. They see working with creatives as a confusing challenge or even worse, a necessary evil.

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12 of my favourite ad campaigns from the last 12 months

A look at the most interesting, captivating and successful ad campaigns that straddled the latter half of 2014 and the front half of 2015.

Normally something like this is reserved for the traditional year-end lists, however the period between June 2014 and this month is the eligibility period of The Masters of Marketing awards, so I thought this was a good enough excuse to buck with tradition.

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How Jack Daniel's uses storytelling to personalise the brand

Jack Daniel’s is a universally recognised brand, but often for different reasons. Most of its marketing focuses deeply on heritage and tradition.

A down-home, deep fried sense of warm hospitality that permeates its ads and copy like a gentle waft of charcoal. 

It’s also permeated by images of Lemmy pouring it on his cornflakes after a night on the Sunset Strip. 

Combining these two perceptions is no easy task, but JD’s new ‘Bar Stories’ campaign manages it with aplomb.  

2 comments
airbnb logo

How to rebrand Airbnb

Airbnb rebranded earlier this summer and it was pretty hard to miss, at one point generating enough hundreds of thousands of tweets to top the global trends (partly due to its similarity to an existing company logo).

Recently I listened to some of the guys from DesignStudio, the agency behind the rebrand, talking about the joys and stresses of such a monumental project.

I thought I'd share some tidbits from their presentation and discuss what a brand and a logo means, as well as how one should go about changing it. I'll be concentrating on the creative side of the brief, as opposed to equally important considerations for those in the same boat, such as SEO (if you're picking a new name or slogan) etc.

So, what did a creative rebrand of Airbnb entail?

For more creative and branding stories, check out the Festival of Marketing, November 12-13th in London.

4 comments