Posts tagged with Copywriting

Four brands with a brilliantly funny tone of voice

Tone of voice (ToV) is extremely important when you’re trying to build a distinctive brand. It’s the personality of your business. The thing people will remember you by.

One way to to have a memorable ToV is to be funny, but there aren’t many brands who can consistently pull it off without subsequent cringing on the audience's part.  

In this post I’m going to cover four that can.

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caution

14 safety precautions for inexperienced content writers

If one of your team is new to content writing, what are the potential pitfalls?

I've been writing articles for Econsultancy for a few years and although I certainly don't profess to be an expert, there are a few things I look out for.

In fact, I still get caught out, which is why creating a list like this is a good way to encourage vigilance.

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UX trends in 2015: the experts' view

Never mind content, it seems the customer is (quite rightly) king these days. 

User experience (UX) has been one of the most widely discussed marketing topics this year as brands increasingly realise the importance of providing a high quality experience online across all touch points. 

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How to achieve the right tone of voice for your brand

The way a person speaks is one of the first things people notice.

Soft-spoken, polite, enthusiastic, rude, dull: you can make an instant judgement about somebody based on how they communicate. 

It is no different for brands. The way a brand speaks to its audience is extremely important, because that is how people are going to remember it. 

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robot writing

Should writers be worried about automated copywriting?

Unless you're a reactionary, as a marketer you probably understand that automation is creating more jobs than it makes redundant.

Automation, for all the scale it enables, requires human mastery of technology, process flows and customer lifecycles.

Increasingly personal communications also entail the creation of more content, to suit each segment and event you identify.

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A beginner’s guide to A/B testing

How do you know your website pages are performing as well as they could be if you're not testing them to make sure? You don’t, is the honest answer. 

You could be missing out on a lot of potential sales, shares, clicks, or whatever it is you’re trying to get out of your visitors.

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How A/B tests improved add-to-basket levels by almost 30%: Case study

If you’re not constantly testing and tweaking pages on your ecommerce site you could be missing out on potential sales. 

But showing is always more powerful than telling, so I’m going to present you with some solid examples of A/B testing in action, along with the results. 

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How recruiters can practice what digital marketers preach

Recruiters should start thinking more like search marketers in order to get more traffic to (and quality leads from) their job listings.

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lg fridge freezer product copy

A copywriter's template for excellent product page descriptions

Here are 17 questions every copywriter should ask themselves when writing a product description.

I've included a few examples to illustrate my points.

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Why visitors only read 20% of your web page

20%? Please tell me you’re joking. I don’t spend hours crafting a perfectly worded article only to have four-fifths of it ignored!

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Five tips for writing cliché-free travel copy

How to address that classic content challenge familiar to every travel brand...

Writing fresh, interesting copy about the same old places.

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Google result for mobile friendly home page

Mobilegeddon one month on: five rules of thumb

Google's new search algorithm, which has been dubbed 'Mobilegeddon', was feared to bring ruin to businesses without a mobile-optimised site.

One month on, what's actually changed?

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