Posts tagged with Copywriting

The A-to-Z of online copywriting

The A-to-Z of online copywritingOnline copywriting can make all the difference between a website that engages and converts, and one that stagnates. 

Words communicate to your visitors and influence actions (both positively and negatively). Furthermore, good copy is, as far as the search engines are concerned, the food of the Gods. Words are to Google what oxygen is to you and me.

So I thought I’d try to nail an A-to-Z of online copywriting. As ever, these recommendations are guidelines, rather than firm rules. They're broadly applicable to web copywriters and bloggers, as well as journalists who have their work published online. I hope it makes for a handy bookmark-friendly checklist...

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Twitter DM autoresponders: 15 tips and 40+ examples

Twitter DM autoresponders: 15 tips and 40+ examplesTwitter autoresponders are used to automatically send a direct message to new followers. All too often they are lame, and perceived as spammy.

Auto messages are problematic, not least because even when they include elements of the ‘personal’ (“how can I help you today?” / “tell me more about yourself”) they’re clearly robotic. And people don’t respond to robots, they respond to people. This is 'social' media after all.

I don’t use them, nor have we configured our Econsultancy Twitter account to send automated messages, but we’ve been wondering whether they can be used in a positive way. As such I have been doing a little research in this area. And I'd love to hear your feedback...

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How to pack a punch: PPC copywriting tips and pitfalls

Unarguably, paid search is still one of the most effective methods for online marketers seeking to drive great results. Despite the buzz currently surrounding flashy new ideas such as social media, pay-per-click continues to remain a solid foundation for any serious advertising campaign, especially given its flexibility of set-up speed, measurement, tracking, optimisation and responsiveness.

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Q&A: Nick Usborne on writing sales copy for websites

Nick UsborneNick Usborne has been a copywriter for thirty years, and worked on direct mail campaigns before moving exclusively online in 1997. He has just written a guide to optimising online sales by writing better copy.

He believes that this is an area where many e-commerce sites have plenty of room for improvement. In his new e-book, he talks about how websites could use proven sales copywriting techniques to improve their conversion rates.

I've been speaking to Nick about why he feels that some sites need better copy, and the challenges of online copywriting...

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Copywriting for Twitter: 10 ways to make every tweet count

No one can deny the phenomenal rise of Twitter over the past few months. But with a massive 750% growth rate within 12 months and hundreds of tweets every second, it means there is an awful lot of ‘noise’ being channelled through the medium.

So how can you make yourself heard through all this activity? What will make you stand out from everyone else? Although there’s no definitive rule, we’ve come up with ten tips to guide you in the right direction.

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How fast should you be blogging?

slow bloggingRecently, an underground rethinking of blogging practice began to hit the headlines; that of Slow Blogging. In a nutshell, this is where blog-posts are generated over a length of time with the aim to display a deep knowledge of the subject matter, rather than churning out quick content at a regular pace.

Displaying a thorough understanding of their services, products and industry can be highly beneficial to the promotional and marketing activities of many businesses, but at what speed should we really be blogging?

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Good Copy, Bad Copy

It’s surprising how much bad copywriting exists online, ranging from PPC ads through to content on websites. Ultimately, this can affect a company’s internet presence and damage any digital strategy they may be engaged in. But how do you create effective, eye-catching copy?

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