Posts tagged with Copywriting

Eight time-honoured tips for writing awesome email copy

From send times to split testing, there are many factors that can impact the success of email marketing campaigns. 

Copywriting remains one of the biggest, often being the difference between a mediocre email (sent straight to the trash) and one that prompts the recipient to take action.


Four simple tips to make boring copy more exciting

Certain brands are born to sound sexy. Take Burberry, for instance, and Mercedes-Benz and Apple - these brands sell luxury products with such slick and alluring design that they almost sell themselves.

But what if your product is far less appealing?

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Four examples of persuasive packaging copy

We often talk about online copywriting here on the blog. From product descriptions to SEO-friendly headlines – it’s easy to focus on how brands use words to draw in digital shoppers.

But what about copy in a real-life context? 


The role of copywriters in a GDPR-ready world

The GDPR will apply to any company that holds data on EU citizens, so affects global as well as European-based companies. 

Those companies that don’t comply with the regulation could face massive fines. And it’s likely that could be more than a few – some estimate that 75% of current marketing data won’t comply with GDPR.

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Three ways language can affect conversion rates on travel sites

From cheap flights to positive reviews - there are a number of obvious factors that can influence whether or not someone books a trip online.

One thing that might not spring to mind is the language used by the travel brand in question.


What New Year's resolutions would you like an Econsultancy blogger to make?

Before the New Year gets away from us, I want to make some resolutions as a blogger.

Here are some of the things I hope to do from now on. Add your own suggestions in the comments if you'd like, but please go easy on the sarcasm.


10 common traits of bad copywriters

The phrase 'people in glass houses shouldn't throw stones' has never been more pertinent.

I present for you, 10 common traits of bad copywriters.


Specsavers and Carlsberg: why copyrighted words are great brand marketing

Last month, Specsavers successfully trademarked the word ‘should’ve’ - a key part of its infamous catchphrase “should’ve gone to Specsavers”.

Though rivals still have a few weeks left to make an objection, if the ruling passes, all other companies will be prevented from using the word for marketing purposes in future.


According to 32,198 emails, most retailers use boring subject lines

Ah, the humble subject line. Gatekeeper of your offers. The crux of your campaigns. And the source of unrivalled consternation.

Is the message on brand? Does it sound spammy? Will it drive sales?

According to the vast majority of the N subject lines we analysed, the answers are no, yes, and probably not as much as you’d like.


10 common online copywriting mistakes

Anyone can be a writer these days. All you need is a computer with an internet connection and a tenner to spend on a domain name.

The problem is: anyone can be a writer these days.


Four brands with a brilliantly funny tone of voice

Tone of voice (ToV) is extremely important when you’re trying to build a distinctive brand. It’s the personality of your business. The thing people will remember you by.

One way to to have a memorable ToV is to be funny, but there aren’t many brands who can consistently pull it off without subsequent cringing on the audience's part.  

In this post I’m going to cover four that can.


14 safety precautions for inexperienced content writers

If one of your team is new to content writing, what are the potential pitfalls?

I've been writing articles for Econsultancy for a few years and although I certainly don't profess to be an expert, there are a few things I look out for.

In fact, I still get caught out, which is why creating a list like this is a good way to encourage vigilance.