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Posts tagged with Cookies

EU: no cookies without consent. Will EU affiliate programs be killed?

Earlier this year, I wrote about an EU plan to require that internet users consent to cookies before they're placed on their computers. At the time, I called the plan "absurd".

Which must be precisely why the Council of the EU has approved a directive amending legislation to do just that. The announcement of this potentially horrendous action? Well-hidden in an 18 page Council press release.

31 comments

We mustn’t let the cookies crumble

Everyone in our industry is looking for a better solution than the hoary old ‘last click wins’ payment model. Advertisers want the ability to measure their customers’ complete purchase journey and networks and publishers want to be able to prove the wider reaching value that they know that they provide.

Yet, while the industry should of course continue to explore and pioneer new systems, such as eBay’s Quality Click model or AgencyDMGs ‘Digital Brain’, we shouldn’t take our eye off the last click ball. 

1 comment

EU wants cookie approval

What if you had to receive consent to place a cookie on a user's computer? As an online publisher or digital marketer, you might find it very difficult to operate.

But that's exactly what an amendment that will be voted on in the EU Parliament considers requiring.

5 comments

President Obama ditches YouTube embedding

As we've discussed here at Econsultancy before, United States President Barack Obama loves social media. He used it with remarkable success during his campaign and he's using it as president.

But the popular website he used to serve his weekly video address on WhiteHouse.gov has unceremoniously been ditched.

0 comments