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It’s been over two years since I published an article on the Econsultancy blog entitled: Are retailers following best practice to improve conversion rates?
In that article I was specifically looking at the checkout processes of a variety of retailers, and in particular whether or not they have enclosed (or in other words removed site wide elements and distractions to focus the user) the process.
In this article I have revisited the retailers who featured in this article to see which of the retailers who didn’t enclose their checkouts then are now using this approach .
Enclosing the checkout is an approach I almost always recommend my retail clients adopt as a primary way of improving their checkout funnel conversion rate.
Econsultancy's first Marketing Attribution Management Buyer's Guide looks in detail at this fast-growing market, with profiles of the leading players and tips for those looking for a supplier.
Here, we outline five of the most important considerations for those looking for an attribution vendor.
It’s well known that when we go to a supermarket we are being influenced in our decisions at all times. The store layout is structured to maximise profit and the way a customer moves, stops, sees, smells and thinks are not left to chance.
Giving optimal positions to products with the highest profit margins, grouping complimentary products together to persuade users to buy more and even pumping the canned smell of baking bread 24 hours a day through the entire store are just a few of the well tested tactics employed by the supermarkets to maximise the value of each and every shopper.
How did the supermarkets get to this point? One word: data. Many ideas about shopping habits have been generated over the years but the theories that are in use now are the ones that were tested, analysed, refined, tested again and then implemented.
What constitutes usability best practice for e-commerce? In fact, what makes something/anything 'best practice'?
I’m the first one to say that I regularly refer to ‘usability best practice’ and best practice is certainly a phrase used often enough by Econsultancy. I thought it would be worth starting a discussion on what you think when they hear this term, and what you feel justifies having the label ‘best practice’.
Or perhaps you feel it should just be banished from our industry!
Email is a bit of a special medium. Most people have got an email address that is unique to them, which makes it more in common with a mobile phone number than a postal address.
An email address is individual (most of the time) and it can be linked closely to the customer lifecycle using response data alongside RFM data.
This lifecycle can be tracked, measured, anticipated and managed. Here are some ideas on how you can use the stages of the lifecycle to develop strategies that prolong the relationship with your customer and increase LTV.
There are already plenty of strong arguments for the use of video on e-commerce sites, but here are some more from one retailer who has been using 360 product images and videos.
Gerrard Dennis of The Simply Group, which operates seven online stores, has been looking into the effectiveness of images and video on his websites, and has some interesting insight into how video and product photography has improved his sites' conversion rates...
Everyone is doing basket abandonment emails today… or so I thought. But I have just been proved wrong.
According to our research, less than 10% of the top 100 UK e-commerce sites (as defined by Hitwise) currently do basket abandonment emails, so I thought I would post the top 10 best practice learnings that we have had from the last decade...
OK, so you've worked long and hard to find the perfect keywords for ads, you've got a team of heavyweight SEO Jedi hard at work, and kidnapped marketing geniuses chained up in the basement, and as a result your traffic is through the roof.
Getting solid traffic can be an arduous process, but it's important to remember that ultimately that isn’t why you are in business.
You're here to convert traffic into sales, and this is part of the process where many businesses falter. Having access to huge numbers of people is different from actually selling to them.
Fortunately there are some simple rules you can follow that will really help you optimise your site for conversions.
In the coming days Econsultancy will be releasing a new survey-based report on attitudes an approaches to 'conversion', and as sponsors and co-authors RedEye has had a sneak peek at the results.
The key approaches are numerous and have been reviewed in some degree of depth, and there are some standout insights.
You may be focused on improving the conversion rate for your website, or simply wanting to ensure that your visitors can quickly get an idea of what you do and offer.
Whatever your goals, having a clear proposition and call to action are two areas that can have a positive impact on your business performance.
In this post I will be talking about a web application that you can use to help you and your business gain invaluable insights from end users.