Posts tagged with Content

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How brands celebrated International Women’s Day 2016

International Women’s Day has developed into a truly global celebration of gender equality and female empowerment with Tuesday’s event proving to be the biggest yet.

Social media was abuzz with conversations around this year’s theme of #PledgeForParity and there were over 1.1m mentions of the other official hashtag #IWD2016 on the day via Twitter alone.

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Seven tips for driving an emotional response to video marketing

The ability to elicit emotions in people has been an integral part of marketing for decades, and for online video advertising it is particularly important if you want people to share and engage with your content. 

But the emotions people feel in response to particular video ads differs greatly across the world, and between different demographics such as age group and gender.    

In this post I’m going to cover some key global trends in terms of emotional reactions to online video ads. 

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Here’s why the UK culture secretary is clueless on ad blocking

The ad blocking debate continues to rage on, showing no signs of slowing. A tsunami of mixed opinions and bad misunderstandings. 

The latest high-profile figure to publicly grab the wrong end of the stick entirely is culture secretary John Whittingdale, who last week referred to ad blocking as “a modern day protection racket” in which publishers have to pay to appear on a whitelist.

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Why content marketing isn’t SEO – and why SEO isn’t just content

SEO is all about content, it’s all about audiences and it’s all about engagement. Stop me if you’ve heard something like that before.

But have marketers lost sight of the foundations that search, and digital, are built on? 

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17 marketing campaigns with a positive message for women

Today is International Women’s Day, which got me thinking about how women are represented in the marketing and advertising space.

Now, I know plenty of brands have had a negative impact when it comes to women’s issues (remember that ‘beach body ready’ campaign?), but others are actually doing some good, so I’m going to focus on them. 

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Five brands that proved marketing on Reddit can work

You’d be forgiven for being frightened of marketing on Reddit. It’s a goldmine for users but a minefield for anyone even hinting at self-promotion. 

Yet despite the risks, some marketers have managed to pull it off.

In this post I’m going to cover five brands that have overcome the obstacles and achieved some positive results on Reddit. 

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How O2 achieves creativity through data

Some people seem slightly alarmed by the rise of automation in marketing.

Is it the first step towards all of us being replaced by robots that will eventually enslave humankind and force us to oil their joints until the end of time?

While that might have been a lame attempt at a joke, it is actually very relevant to the Creative Programmatic event I attended yesterday, which was all about how this largely automated channel needn’t spell the end of human creativity in marketing. 

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10 of the best social campaigns & stories from February 2016

It was February last month, which meant Valentine’s Day and Super Bowl campaigns were high on the agenda for brands. 

I’ll be covering both those topics in this month’s social round-up, along with plenty of exciting news from the likes of Facebook and Twitter, and House of Fraser’s odd decision to go completely off-brand and talk only in emojis. 

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14 best branded Instagram videos from February 2016

Another month has passed, and brands are just about starting to panic about those Q1 results. 

But fear not, for today I bring you the best of Instagram video – some light-hearted digital marketing fun to take your mind off the daily grind. 

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Our take on the top 10 most controversial ads of 2015

Some of the ads on this list might surprise you. What won’t surprise you is the British public’s unwavering ability to be offended by the innocuous, but let’s not get into all that.   

The Advertising Standards Authority (ASA) recently released its list of the 10 most complained-about ad campaigns in 2015, and while I find some of the inclusions quite surprising, I thought marketers could perhaps learn a thing or two from this list.

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Three is right to declare war on ‘irrelevant and excessive mobile ads’

Just when you think things can’t get any worse for the publishing industry, somebody goes and hammers another nail in its coffin. 

Well, it’s not quite as dramatic as that. But recent news from mobile network provider Three certainly got the ad industry talking over the weekend. 

The network has announced that it will roll out ad blocking technology on its network after initially trialling it in Italy. 

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10 excellent examples of user-generated content in marketing campaigns

Content comes in so many formats, with so many silly names attached to them, it’s hard to keep up.

But thankfully user-generated content is a fairly self-explanatory one.

With the help of social media, brands are increasingly turning to the general public to come up with creative ideas and share them with the world.

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