Posts tagged with Content Tools

The 24 ingredients for a delicious content strategy

In content strategy, people often focus on the most obvious part (the content creation) and don’t quite realise that there’s a lot more to it.

Content strategy is a big picture that is made up of four main ‘blocks’. A burger (content) can be quite nice, but on its own it’s just a meatloaf. You need the bun, the cheese and the sauce to make it really tasty.

These parts all work together, and are made up of smaller ‘ingredients’ to make the whole.

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