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Posts tagged with Content Marketing

Why content marketing isn’t SEO – and why SEO isn’t just content

SEO is all about content, it’s all about audiences and it’s all about engagement. Stop me if you’ve heard something like that before.

But have marketers lost sight of the foundations that search, and digital, are built on? 

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17 marketing campaigns with a positive message for women

Today is International Women’s Day, which got me thinking about how women are represented in the marketing and advertising space.

Now, I know plenty of brands have had a negative impact when it comes to women’s issues (remember that ‘beach body ready’ campaign?), but others are actually doing some good, so I’m going to focus on them. 

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Five brands that proved marketing on Reddit can work

You’d be forgiven for being frightened of marketing on Reddit. It’s a goldmine for users but a minefield for anyone even hinting at self-promotion. 

Yet despite the risks, some marketers have managed to pull it off.

In this post I’m going to cover five brands that have overcome the obstacles and achieved some positive results on Reddit. 

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Video ads: if you’re demanding attention you’re doing it wrong

Attention spans are evolving, and by that I mean they’re shrinking. 

Halfway through writing that sentence my phone dinged and I saw a tweet pop up that looked quite interesting.

15 minutes of internet rabbit hole-diving later and I remembered I was supposed to be writing a sentence.  

I’m not alone in this, and one of the talks at our Creative Programmatic event last week that particularly interested me was from Innovid’s Tal Chalozin, who was there to discuss how video advertisers can cater for the modern-day online attention span. 

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How O2 achieves creativity through data

Some people seem slightly alarmed by the rise of automation in marketing.

Is it the first step towards all of us being replaced by robots that will eventually enslave humankind and force us to oil their joints until the end of time?

While that might have been a lame attempt at a joke, it is actually very relevant to the Creative Programmatic event I attended yesterday, which was all about how this largely automated channel needn’t spell the end of human creativity in marketing. 

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10 of the best social campaigns & stories from February 2016

It was February last month, which meant Valentine’s Day and Super Bowl campaigns were high on the agenda for brands. 

I’ll be covering both those topics in this month’s social round-up, along with plenty of exciting news from the likes of Facebook and Twitter, and House of Fraser’s odd decision to go completely off-brand and talk only in emojis. 

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14 best branded Instagram videos from February 2016

Another month has passed, and brands are just about starting to panic about those Q1 results. 

But fear not, for today I bring you the best of Instagram video – some light-hearted digital marketing fun to take your mind off the daily grind. 

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thornton's

How Thorntons uses content marketing to gain an edge at Easter

February, a strange month marked by freezing temperatures* and the first appearance of chocolate eggs.

This isn't strictly true, with some sightings of Easter eggs as early as Boxing Day, but now seems like a good time to catch up with British chocolate company, Thorntons.

We spoke to John Alexander Rowley, Content Marketing Manager, to discuss life marketing confectionery.

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Our take on the top 10 most controversial ads of 2015

Some of the ads on this list might surprise you. What won’t surprise you is the British public’s unwavering ability to be offended by the innocuous, but let’s not get into all that.   

The Advertising Standards Authority (ASA) recently released its list of the 10 most complained-about ad campaigns in 2015, and while I find some of the inclusions quite surprising, I thought marketers could perhaps learn a thing or two from this list.

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Could Shield 5 signal a new wave of social cinema?

If you’re not already aware of the Shield 5 series on Instagram, go and watch it now. 

To me it is a perfect example of just how ridiculously far we’ve come with social media since MySpace first became the next big thing all those years ago. 

Not only that, but if people react positively to it I think we could see much more of this type of content on Instagram, and no doubt brands will want to get involved with their own series. 

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The three biggest challenges in influencer marketing

The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see why.

It is the inevitable result of content and social coming together, and many brands have already seen some impressive results from this channel. 

But with it comes a number of challenges that many marketers are struggling to overcome, as outlined in our recent report, The Rise of Influencers, in collaboration with Fashion and Beauty Monitor. 

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10 excellent examples of user-generated content in marketing campaigns

Content comes in so many formats, with so many silly names attached to them, it’s hard to keep up.

But thankfully user-generated content is a fairly self-explanatory one.

With the help of social media, brands are increasingly turning to the general public to come up with creative ideas and share them with the world.

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