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Posts tagged with Content 2020

Coca-Cola's storytelling: three lessons on content marketing and creativity

Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.

Fuelled by the brand's Content 2020 plan, the redesign was described as 'the most ambitious rethink of Coca-Cola’s web properties' since it launched the first website in 1995.

The company has gone from being declared 'creatively bankrupt' by a chief exec in 2004 to being named Creative Marketer of the Year at Cannes in 2013.