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Posts tagged with Consumer Relationships

Three reasons why customers abandon your site and how to make them stay

In the classic late 80s film “Field of Dreams,” Kevin Costner is inspired to turn his cornfield into a baseball field after hearing a mysterious voice whisper the famous line, “If you build it, he will come.”

Indeed, the ghost of Shoeless Joe Jackson soon shows up, followed closely by the Chicago Black Sox and half of the town.

Unfortunately, many marketers believe that if they only build an 'awesome' website, the customers will start pouring in. But what happens when visitors show up and, instead of playing ball and inviting all their friends, turn right around and leave? 

Building a 'site of dreams' requires a whole lot more than a pretty hero image and scrollspy navigation. To truly capture and engage today’s consumers, brands must focus on creating an immersive, interactive user experience that spans channels and devices.

Here are three UX pitfalls causing your customers to abandon your site, and how to make them stay.