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For many years, mobile has been the 'next big thing' for advertisers. And to be sure, the market for mobile ads has grown by leaps and bounds in dollar-terms.
The latest figure evidencing the growth of mobile as an advertising medium: according to comScore, the number of advertisers in the U.S. running mobile campaigns has grown exponentially in the past two years.
There may be no free lunches in life, but don't tell that to consumers who love their free shipping.
Thanks in large part to consumers' desire to get something for nothing, free shipping has become a common part of the online shopping experience. How common? According to comScore, nearly half of online orders in Q1 2011 were delivered free of charge.
According to comScore, iOS mobile devices captured 25% of the market in February 2011. That's up only slightly from November 2010, despite the introduction of the iPhone on Verizon's network.
On the other hand, iOS' biggest competitor (in the eyes of many), Google's Android, has grown 7% since November 2010, and now commands 33% of the smart phone subscriber market in the United States.
As venture capitalist Fred Wilson sees it, this is solid proof that everyone should be focusing on Android over iOS.
In today's competitive market, building a great technology company requires great ideas, great execution and great intellectual property.
Increasingly, however, it also requires something else: a great number of attorneys.
Optimization and targeting. Segmentation and analytics. There are countless tools that let digital marketers track the effectiveness of their campaigns, and even tweak them on the fly for a better ROI. And yet, when it comes to accepting new ad formats and strategies, there are still cries for "better metrics" and "more accountability."
What of creativity? Don’t ads need to be engaging and beautiful enough to attract a click (if that’s the metric you’re going for) in the first place?
Hulu has finally shed light on how much money it's bringing in. At the NewTeeVee Live event, CEO Jason Kilar said Hulu would close out 2010 with over $240 million in revenue. That’s double the $108 million it made last year, and a nice benchmark for comparison to online video platforms across the board.
It’s very strong growth, particularly when gauged against the overall US online video ad market. eMarketer predicts advertisers will spend roughly $1.5 billion on online video ads in 2010. Hulu’s $240 million equates to a roughly 16% share of that market. So how has the company attracted so much demand?
Last week, I wrote about popular user-generated news site Reddit, which, despite being owned by Conde Nast, finds itself having money problems.
To solve them, at least temporarily, it asked for donations. And it got plenty of them -- approximately 6,000. Calling the fundraising campaign a "triumph," a member of Reddit's team also wrote, "It's given everyone involved with reddit a good kick in the pants right when we needed it."
Could 2010 be the year of the Google phone? Google has taken a different approach from smartphone competitor Apple. Rather than cornering the market with one killer product launch per year, the search giant has proliferated multiple handsets with different feature sets and price ranges. And the strategy appears to be paying off.
According to comScore, Android phones grew 45% in marketshare from February to March this year. What's more, Android is the only major smartphone growing its share of the mobile market. Google may have Steve Jobs to thank for that.
Flash may not be Steve Jobs' favorite ad technology, but it, together with other rich media applications, accounts for a hefty 40 percent of online display advertising impressions.
The finding was released by comScore in study of the sizes, formats, and types of display ads used by advertisers on publisher sites.
In April of this year, nearly 60 percent of US display ad impressions standard GIF or JPEG. The latter accounted for 42.4 percent of ad impressions.
Online news sites may get fewer impressions, but they command the highest online advertising CPM, according to data just released by comScore's Ad Metrix. The average online newspaper site CPM was $7 in April, higher than each of the other top site categories and nearly three times the $2.52 average CPM for the total U.S. internet.
These hard numbers underscore more concretly findings released simultaneously by the Online Publishers Association. In a report entitled "A Sense of Place: Why Environments Matter," the OPA, in conjunction with Harris Interactive, finds higher consumer trust and loyalty to content sites as compared to portals and social media sites.
Group buying sites are growing like weeds in the digital commerce space. Every day it seems there's a new one offering discounts to expensive restaurants or a new approach to the flash sale. That's because the category is bringing in revenue hand over fist.
Just yesterday, I wrote about how these sites are using gaming tactics to separate shoppers from their money. And today comScore released some numbers that help explain the growing popularity of these sites. In addition to the great revenue they bring in, they're actually getting people to spend considerably more money online.
When major advertisers and agencies are looking to buy media online, they typically turn to companies like comScore and Nielsen for audience measurement data. That makes these companies extremely important to publishers.
Unfortunately, smaller publishers and startups in most cases simply can't afford to jump in bed with the comScores and Nielsens of the world. That has created opportunity for upstart competitors like Quantcast and Compete, which are aiming to away at their positions in the market.