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Posts tagged with Company Website

Can your LinkedIn company page replace your corporate website?

There is a debate among marketing and corporate communications professionals as to what is more engaging and important.

Is it your company’s LinkedIn page or your company’s website? Undoubtedly I believe that it is your LinkedIn company page and here‘s why.

Many people say that they have posted blogs and articles on their company website and very few people have read them let alone shared them. They are basically getting no engagement.

The answer to me is a pure numbers one. Build it and they will come is a myth. Build it and you have to spend dollars marketing it. However if someone else has already built a community that has more than 300m people, then why not focus on that? Or at give it attention alongside your corporate site?


Why are Asian banks letting the HR department run their LinkedIn page?

As a marketer I shudder when I see a valuable communications channel like a LinkedIn company page being misused by non-marketing people such as human resources (HR).

What a missed opportunity to engage, inspire and market your company.

Would you let your HR team create your corporate website? Of course not.

So why are they allowed to be anywhere near your LinkedIn company page where they can do untold amounts of damage to your brand by not engaging and communicating?