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Yesterday, we attended the Amazon Web Services Summit in New York where Dr Werner Vogels, CTO, Amazon, gave the keynote speech highlighting how cloud services will transform how we do business.
Though some critics think cloud services may have unforeseen challenges, Vogals somewhat salesy keynote also had representatives of companies using Amazon cloud services come to the stage to say why the cloud is enabling their businesses to do things they could never do before.
As these (and most) businesses are discovering, a data revolution is taking place. The amount of information we need to process, map and store is growing at exponential rates. So in comes cloud services.
From infrastructure-as-a-service (Iaas) all the way up to software-as-a-service (SaaS), more and more companies are heading into the cloud.
There are plenty of good reasons. Using a cloud offering can often reduce a company's technology capex, and pay-as-you-go pricing is an attractive proposition for companies burned in the past by large, expensive technology initiatives.
According to a report from research firm DeepField Networks, Amazon's AWS cloud now powers 1% of the internet. If this number is anywhere close to accurate, it's a stunning figure, particularly when one considers that Amazon started as an online retailer of books.
But Amazon's cloud ambitions are huge, and in an effort to grow its cloud even more, Amazon today launched the AWS Marketplace, a one-stop shop for AWS customers to, with a single click, purchase and deploy cloud servers running the software they need.
Amazon's AWS cloud already has one of the broadest sets of offerings and the ecommerce giant continues to expand the services it offers with today's launch of a new AWS service, CloudSearch.
Based on the search technology that powers search on Amazon.com, CloudSearch, as the name implies, is a cloud-based, fully managed search facility.
Cloud computing may arguably be the biggest computing advance in the 21st century. And for good reason: thanks to the cloud, a good amount of the staggering computing power that's coming online is available to just about everyone.
But like all good things, the cloud is often the subject of hype and its advantages can be oversold.
Amazon isn't just the world's largest ecommerce company. Thanks to its Amazon Web Services (AWS) offering, Amazon has become the 800 pound gorilla of cloud computing.
It's a role it shows no intention of relinquishing.
There are numerous differences between Apple's content ecosystem and Google's. One of the biggest: through iTunes, Apple offers a unified and arguably superior experience. Whatever you're looking for, be it music, apps or books, can be purchased and downloaded in a single place.
This apparently hasn't been lost on Google, which today announced that it's combining Android Market, Google Music and the Google eBookstore into a single entity dubbed Google Play.
When it comes to the cloud, Amazon has fast become an 800 pound gorilla thanks to Amazon Web Services (AWS).
Sure, it's had some problems, but thanks to the breadth and depth of its offering, and its pricing, Amazon continues to be the go-to choice for many companies looking to put their applications in the cloud.
Cloud computing may be significantly changing the way many companies do business on the internet, but it isn't perfect.
As we've seen time and time again, the cloud infrastructure can fail, leaving users which made poor architectural decisions in a bind. There are also security and financial concerns that the cloud raises, some of which companies fail to deal with intelligently.
Just how important are things like mobile technology, social media and cloud computing to businesses today?
Can a business expect to survive and thrive if it doesn't stay on top of the latest trends in technology? According to a new report by PricewaterhouseCoopers (PwC), the answer is, not surprisingly, 'no.'
Email may not be the most exciting part of the internet economy, but it's one of the most important. After all, while areas like social media capture a lot of attention, email continues to be one of the most effective ways to reach consumers online.
Sending email reliably, of course, can be tricky and while big companies that rely heavily on email, such as major online retailers, can justify large investments in email delivery. But what about smaller players?
Last week, I listed the 'enterprise cloud' as one of the five things to watch in 2012.
My rationale was straightforward; while the cloud has been a hot topic in the consumer space for the past several years, there's increasing activity in the enterprise space as major software vendors like Oracle and SAP move to ensure that they don't get left behind.
Salesforce.com, one of the first big players in the enterprise cloud space, didn't wait for the new year to make a new move of its own. Yesterday, it announced that it was acquiring human capital management SaaS Rypple for an undisclosed sum.