Posts tagged with Click & Collect

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How do ecommerce sites approach the click & collect UX?

As part of its recent website revamp B&Q has put a far greater emphasis on its click & collect service.

Every product page shows a click & collect call-to-action alongside one for ‘home delivery’, even though the service isn’t available on a majority of products.

Still, by displaying the CTA for every item it notifies customers that it’s potentially an option for other products.

The reason B&Q is making such a big play for click & collect is that the service has become hugely popular for shoppers across different industries.

Around two-thirds of Tesco’s non-food orders are for in-store collection while more than a third of Argos’ ecommerce customers use its ‘check and reserve’ service.

With that in mind here’s a look at how different retailers market click & collect on their websites, beginning with B&Q...

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Ebay extends click and collect service to 650 Argos stores

Ebay has announced plans to expand its click & collect service with Argos to more than 65,000 sellers by the end of this year.

Following an “incredibly popular” trial period involving 50 eBay sellers and 150 Argos stores, click & collect will now be a delivery option from ‘eligible sellers’ at around 650 Argos stores.

By the end of 2015 eBay plans to extend the scheme to include 80,000 sellers.

The deal has a number of benefits for eBay, not least that it extends the brand’s presence on the high street following its experiments with Christmas pop-up shops in the centre of London.

Furthermore, Argos’ own click & collect service has already proven to be hugely popular among shoppers. The company’s 2014 Operational Review reported that ‘Check & Reserve’ now accounts for 31% of total sales.

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