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Posts tagged with Christmas

Ecommerce and Christmas delivery: some retailers still don't get it

For anyone thinking of buying online between now and Christmas Eve, one of the biggest questions will be 'can this retailer deliver in time for Christmas?'.

However, many ecommerce sites are still way too vague about this information. This means that people will either decide not to order, or will press ahead and risk disappointment. 

With the example of children's onesies (which seem to be like hen's teeth this year), I'll be looking at the approaches of different sites. 

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Key Christmas trends to keep in mind this season: stats

With higher-than-usual retail activity, an abundance of free time for many people and the popularity of tech-orientated gifts, Christmas is always an interesting time for digital trends. 

The Ecommerce section of our Internet Statistics Compendium includes the best freely available Christmas e-retail data from around the web as well as our own research, and now stretches back several years.

This gives users a good overview of how people are increasingly approaching their festive shopping across digital media and platforms, and helps us make some predictions about forthcoming Christmas behaviour for 2013.

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ASOS nails Pinterest this Christmas

In the run up to Christmas 2013, it seems that online fashion retailer ASOS is the top UK brand on Pinterest, generating 1,728 shares per week.

These findings come from the latest study by Searchmetrics, based on the top ten UK retail sites. 

Every company in the top 10 has set up its own official Pinterest page, largely as a result of the image based platform becoming the third biggest social network globally and increasingly responsible for driving traffic towards ecommerce.

ASOS has recently redesigned its homepage to put added emphasis on content marketing, and already has a strong cross-platform strategy when it comes to social.

Here’s some more stats that highlight ASOS’s success on Pinterest.

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10 interesting digital marketing statistics we've seen this week

It's Friday again, so here is a collection of statistics for you to enjoy.

This week it includes click-and-collect, live chat, online travel bookings, mobile privacy, Facebook ads, and ecommerce this Christmas.

And for more digital marketing stats, check out our Internet Statistics Compendium.

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Bringing the in-store Christmas shopping experience online

The weeks running up to Christmas Day are some of the busiest of the year for retailers, counting for a huge proportion of total annual sales.

This year, however, the US is expected to see a slight downturn in spending per family during the holiday season due to lingering uncertainty after the recent government shutdown.

On average, shoppers will spend $737.95 on presents, decorations and food for the festive season, which is about 2% less than 2012 according to the National Retail Federation.

With this year’s festive season presenting retailers with a bit of a challenge, it is also providing them a great opportunity to build real and lasting brand value and to win over such a precious customer base.

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Five stat-packed Christmas ecommerce infographics

With Christmas just a month or so away, the ecommerce tips and predictions are coming thick and fast, not least from this blog

As ever, we're expecting a record Christmas for ecommerce sales, while mobile is likely to play a massive role. 

Here are five Christmas-themed ecommerce infographics packed full of stats...

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Five top tips for capturing the Boxing Day opportunity

During the festive period Boxing Day becomes the second hive of frenzied shopping activity as people look to grab as many bargains as they can in the post-Christmas sales.

Last year IBM reported that Boxing Day sales returned to their pre-Christmas peak.

Here's my five top tips for how you can get your ecommerce site ready for this next busy shopping period.

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How Harrods, Macy's and other retailers are inspiring Christmas shoppers

Over the past few weeks online retailers have begun unveiling tools aimed at inspiring shoppers as they search for Christmas gift ideas.

I’m unconvinced as to whether these features have any impact on sales as they often appear a bit gimmicky, but judging by their popularity among retailers they presumably achieve some kind of ROI.

I’ve already reviewed Argos’ rather quirky Gift Finder which offers a unique browsing experience at the expense of usability, so in the interest of fairness thought it would be interesting to take a look at how other brands are catering to Christmas shoppers.

Here’s what I came up with...

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mobile ecommerce site usage infographic

10 interesting digital marketing statistics we've seen this week

This week's stats roundup is all about shopping, including conversion optimisation, mobile-friendly web design, showrooming and eBay.

There's also room for some beefy stats on Facebook and Twitter (after Twitter's IPO) and some interesting detail on web standards and ad complexity.

Feed your brain with this week's rare and juicy stats - watch that white shirt! And for more digital marketing stats, check out our Internet Statistics Compendium.

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20+ Christmas ecommerce tips from the experts

Yes, it's a bit late for any substantial changes to be made to websites before Christmas, but there is still time to make a few tweaks. 

With this in mind, I've asked a number of ecommerce and UX experts for their views on the best strategy for the Christmas season. 

Topics include last minute changes that could aid conversions, the importance of mobile, and how retailers can sell right up to Christmas.

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Why more emails at Christmas almost always means more money

On Monday, I answered some questions for Econsultancy about optimal email frequency at Christmas, and apparently I ruffled a few feathers.

What can I say, I’m a Parry-iah  (see what I did there?). The following blog post will rub some people the wrong way. My good name may get dragged through the mud. But, what can I say, with playful glee here comes an erudite, iconoclastic viewpoint.  

My point is this: retailers who send out more (not crappy) emails this Christmas period will drive more revenue from all their channels, both online and offline. 

This Christmas, give your customers a present. Give them the gift of more emails. 

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Argos' new Christmas gift site is a bit bonkers, but very good fun

Argos has launched a new Gift Guide minisite that aims to provide struggling shoppers with inspiration for Christmas presents.

It sits separately from the retailer’s existing ecommerce site but is linked to from its homepage.

The guide is part of Argos’ plans to secure its share of the whopping amount spent online over the festive season, which is predicted to reach £20.4bn in the final two months of this year.

To find out whether Argos’ Gift Guide will help to capture some additional sales, I browsed the site for Christmas inspiration.

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