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Posts tagged with Christmas

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Boosting online revenue during Black Friday & Cyber Monday

Over the last few years Black Friday and Cyber Monday have developed from being a purely US phenomenon to a global sales event, marking the start of the all-important Christmas shopping season. 

In 2014 the effects of Black Friday saw UK retail sales rise at their fastest annual rate in more than 10 years, with £810m spent and online sales jumping 13% year-on-year.

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Five digital marketing tips for retailers this Christmas

It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season?

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10 steps to email success at Christmas: part two

With Christmas fast approaching, it’s important that brands are ready with a strategic email marketing campaign plan.

So following on from my previous Christmas email post, here are steps 6-10 towards festive email marketing success...

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10 steps to email success at Christmas: part one

It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story. 

Retailers are already thinking about how they can captivate consumers and drive revenue this year.

With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to Christmas in 2014, it’s no surprise to see why it’s a priority now. 

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Six areas of Christmas marketing to focus on this summer

August is the point marketers must start planning and implementing seasonal marketing strategies.

Despite consumers being occupied with thoughts of barbecues, beachwear, and sunburn, it’s when summer is at its peak that brands need to begin their preparation to ensure they’re not caught out by the festive season.

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More reasons why marketers must move to a mobile-first ad strategy

Mobile is driving major changes in how consumers research and buy across a wide range of industries.  

So for online marketers it is no longer enough to rely on responsive site design and a mobile app. You need to think mobile-first.

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Which retailers had a good Christmas online?

It's that time of year when retailers report on Christmas trading, so I've rounded up some of the key ecommerce figures.

As IMRG reports, ecommerce continued to grow, with the market worth £104bn in 2014, up 14% YOY. 

Not every retailer had a great Christmas though... 

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How can retailers prepare their fulfilment networks for Black Friday 2015?

Online sales figures from November and December 2014 show that Black Friday has finally taken hold in the UK.

Data taken from the IMRG’s E-Retail Sales Index shows that overall online Christmas sales (defined as 02/11/14 to 21/12/14) were up 13% year-on-year.

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Top five Christmas 2014 digital marketing stats

The festive season is perhaps the most challenging and rewarding time in multichannel commerce.

Last month, the internet was awash once more with statistics and trends that dig right down into understanding how consumers are shopping at Christmas, and how merchants are striving for their engagement and cash.

As always, our Internet Statistics Compendium collects the best digital stats from around the globe and across the online and mobile landscape.

Today, I have collected the top five that really piqued my interest over the Christmas period and thought I’d try and sum up why these data points might be valuable to marketers and digital types going on into 2015.

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Happy Christmas from Econsultancy, see you in 2015

As Econsultancy sets its out of office reply to ‘can’t talk, stuffing mince pies in my face’ all that’s left to do is publish one final missive before we disappear into a fog of sherry, then forget to use that Heston Blumenthal turkey brining kit we bought while a bit tipsy in Waitrose last night.

Before that happens though, all of us here at Econsultancy would like to say a huge thank you to all of our readers, subscribers, delegates and clients.

It’s been an incredible year and it would have been significantly less incredible without you.

We’ll be signing off now until after Christmas, when we’ll return with our usual high-quality mixture of expert research, stunning insight and terribly useful best practice guidance served with a healthy side of irreverence.

However there’s still masses here to keep you entertained and informed if you happen to be online over the next few days...

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Battle of the Christmas retailers: Who's going the extra mile beyond the TV ad?

In the run up to Christmas, which British retailers are going the extra mile to fuel their sales? 

Christmas campaigns have become as much of a staple as turkey and brussel sprouts - get it right or face the wrath of the people.

Although we would rather have a face full of mince pies washed down with mulled wine, it’s British retailers’ Christmas campaigns that are right in our face this November.

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Argos' Xmas gift finder app reviewed

Argos launched its Christmas gift finder this week, with a swipe to like app for mobile and desktop. 

The app has been soft-launched, and received more than 300,000 visits, three quarters of those from mobile devices.

I've been trying the app out.

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