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Posts tagged with Christmas Ad

Is John Lewis playing with fire with its annual Christmas advert?

The annual unveiling of John Lewis’s Christmas advert is upon us and, as has been the case for the past few years, the levels of anticipation and excitement are more than most brands would dare dream of.

The tradition began in 2007, remarkably recently given the campaigns have, for many, deposed the Coca-Cola Christmas advert as the official marker of the beginning of the yuletide period.

John Lewis ad characters

John Lewis' Christmas ad set to break its own records for social buzz

Last week saw the unveiling of the now traditional John Lewis Christmas ad, which this year comes with an added helping of cheese and schmaltz.

Despite the fact it stars a cartoon bear and a hare, it would appear the ad is set to break previous John Lewis ad records, at least in social media terms.

In the 24 hours after it was launched the ad was mentioned in 49,152 tweets, of which only 16% were negative. This is more than double the 21,027 mentions that last year’s ad picked up in the same time frame.