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Posts tagged with Choice Overload

Want more sales? Give consumers fewer options

Inherent to consumerism is the assumption that more choice is better.

Indeed, psychologists have long contended that the provision of choice can increase the individual’s sense of personal control and feelings of intrinsic motivation (Rotter, 1966; deCharms, 1968).

Whilst that might be true, the problem is that it doesn’t necessarily follow that presenting an abundance of options results in an increase in sales. 

In this post I’ll explain why you should test presenting less choice in order to boost your conversion rate.

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