Posts tagged with Chocolate

thornton's

How Thorntons uses content marketing to gain an edge at Easter

February, a strange month marked by freezing temperatures* and the first appearance of chocolate eggs.

This isn't strictly true, with some sightings of Easter eggs as early as Boxing Day, but now seems like a good time to catch up with British chocolate company, Thorntons.

We spoke to John Alexander Rowley, Content Marketing Manager, to discuss life marketing confectionery.

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How Cadbury took Google+ by storm

Cadbury UK certainly made a splash when it showed up as one of the early adopters of Google Plus.

Despite its near immediate success on the platform (the brand gained 1.2m followers in a matter of months) many others have been slow to get on board with the not-so-new social network.

I wanted to share with you how Cadbury has used the platform to take its content marketing strategy to the next level.

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