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Posts tagged with Children's

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Harper Collins: from publisher to creative content business

Harper Collins and its business development team are a great example of how publishers are adapting to the business of content, not simply bound sheaves of pulped wood.

In an indicator of how service-based the UK economy has become, Harper Collins now sums up its business as following:

"We create bespoke content based on products and campaigns for our clients."

"We work with content, not just books, across print, digital, mobile and more."

"Our editorial expertise, content and creativity enable clients to communicate brand identity and values."

One of the areas of the publishing house where this is most evident is Harper Collins Children’s Books. I decided to find out more about its business model.